Offer summary

Qualifications:

8+ years of experience in B2B marketing, Strong focus on paid media and multi-touch demand generation, Experience in developing and leading digital marketing strategies, Familiarity with CRM systems, particularly HubSpot..

Key responsabilities:

Lead the strategy and execution of 360-degree digital marketing campaigns

Manage paid media budgets and optimize performance across digital channels

Collaborate with service line marketers and sales teams to drive campaign success

Track, analyze, and report on campaign performance, providing actionable insights.

Job description

Hello, let’s meet!

We are Xebia - a place where experts grow. For nearly two decades now, we've been developing digital solutions for clients from many industries and places across the globe. Among the brands we’ve worked with are UPS, McLaren, Aviva, Deloitte, and many, many more.

We're passionate about Cloud-based solutions. So much so, that we have a partnership with three of the largest Cloud providers in the business – Amazon Web Services (AWS), Microsoft Azure & Google Cloud Platform (GCP). We even became the first AWS Premier Consulting Partner in Poland.

Formerly we were known as PGS Software. In 2021, we joined Xebia Group – a family of interlinked companies driven by the desire to make a difference in the world of technology.

Xebia stands for innovation, talented team members, and technological excellence. Xebia means worldwide recognition, and thought leadership. This regularly provides us with the opportunity to work on global, innovative projects.

Our mission can be captured in one word: Authority. We want to be recognized as the authority in our field of expertise.

What makes us stand out? It's the little details, like our attitude, dedication to knowledge, and the belief in people's potential - emphasizing every team members development. Obviously, these things are not easy to present on paper – so make sure to visit us to see it with your own eyes!

Now, we've talked a lot about ourselves – but we'd love to hear more about you.

Send us your resume to start the conversation and join the #Xebia.

You will be:

We are seeking an experienced Senior Campaign Strategist to lead the strategy and execution of 360-degree digital marketing campaigns. The ideal candidate will have 8+ years of experience in B2B marketing, with a strong focus on paid media and multi-touch demand generation. You will work closely with service line marketers and sales teams to drive campaign success, manage paid media budgets, and optimize performance across various digital channels. This role reports directly to the VP of Performance Marketing.

Developing and leading digital marketing strategies for service lines, ensuring alignment with business objectives,
overseeing the planning, execution, and optimization of all paid media campaigns (search, social, display),
managing the paid media budget and ensuring campaign efficiency and ROI,
working closely with service line marketers (Cloud, Data & AI, etc.) to understand campaign requirements and content needs,
collaborating with sales teams to ensure alignment between marketing leads and sales efforts,
tracking, analyzing, and reporting on campaign performance, providing actionable insights based on key metrics like CPC, CPL, conversions, MQL ratio, SQL-to-deal ratio, and pipeline win ratio,
aligning closely with the CRM system POC (HubSpot) to provide regular reports and insights to the marketing team,
staying updated on digital marketing trends, technologies, and best practices,
adapting to changing priorities and embrace new technologies and methodologies.

Required profile