Fitt Talent Partners is a specialized recruitment firm for top health and wellness companies.
We’re filling this role for a client, a fast-growing wellness startup developing herbal remedies for modern health challenges.
The primary function of the role is to grow and manage our retail strategy (i.e. exc-DTC) by growing key partners, identifying new business opportunities, acquiring new customers and partnering with, and educating existing customers via marketing and sales strategy. Being energetic, well-spoken and eager to close sales and increase revenue is an essential part of this position.
The role will report directly into the VP of Marketing, and have a direct line of communication with our Founder & CEO. The role will work closely with our Head of Finance, Head of Operations, Director of Digital, and Director of Growth.
Develop and execute a commercial strategy that drives profitable top-line revenue and market share growth in the wellness and natural grocer categories
Lead strategic sales leadership across all channels, including Natural Grocery, Mass, and Beauty/Wellness ensuring cohesive growth and market expansion
Provide strategic direction to the sales team, brokers, and distributors to ensure consistent execution of our brand plans across all trade channels
Identify and evaluate new market opportunities, including emerging channels and potential international expansion, to diversify revenue streams and drive strategic growth
Strengthen relationships with key retail partners, brokers, and distributors to expand distribution and improve shelf positioning
Work with Creative and Brand team to execute on eye catching marketing campaigns in-store and various OOH / trade marketing to drive velocities in-store
Leverage syndicated data (IRI, Nielsen, SPINS) to track performance and optimize pricing, and report data on a weekly basis to executive team
Manage trade spend efficiency and ROI to optimize promotional investments and improve profitability
Partner with Finance to develop budgets, forecast revenue, and ensure cost-effective commercial initiatives
Work closely with Operations & Supply Chain to align demand planning and inventory strategies with sales growth
Collaborate with the CEO & Board on commercial growth plans, ensuring transparency and alignment on strategic priorities
Secure new key accounts and expand into new channels: practitioner, independent, hospitality (hotels), and create high branded marketing partnerships in conjunction with Brand team
Prospect and build a pipeline of potential accounts and leads inclusive of retail and ecommerce partners
Train store staff in person or zoom, demos and visit stores with products on shelf
Analyze and upsell existing accounts based on customer buying history; suggest related and new products; explain technical features based on customer-identified needs
Analyze and summarize competitor information and trends to identify new sales opportunities
Travel as needed to meet with clients, attend and host at industry events (Expo West), and nurture relationships
Bachelor's degree in Business, Marketing, or a related field; MBA preferred
3-5 years of progressively responsible sales experience in the consumer goods, beauty or wellness industry
Proven track record of driving sales growth, especially within natural and beauty
Strong leadership skills with a history of managing high-performing sales teams
Excellent communication, negotiation, and presentation abilities
Strategic thinker with the ability to translate insights into actionable plans
Entrepreneurial spirit and a passion for contributing to a (very) fast-paced environment
Willingness to adapt, learn, and thrive in a rapidly changing industry
Availability for travel as required.
Be part of a fast-growing health & wellness startup disrupting the intersection of food and medicine – preventative healthcare rooted in herbal medicine.
We’ve experienced 100x growth in two years, raised over $16M in capital, and quadrupled the size of our team in the last 9 months.
Work in a tight-knit, passionate team where you’ll have ownership of your responsibilities and the opportunity to learn and grow.
Collaborate with a seasoned second-time founder and executive team.
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