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The Director, Digital Marketing Engineering, will lead our Marketing Technology (Martech) engineering team. This role is responsible for the development and optimization of our Martech stack, ensuring seamless integration of marketing platforms, data pipelines, and automation technologies. This position will possess deep technical expertise in product information management, CMSs, CDPs, and other related technologies.Flexible Work Policy: The work for the Dir, Digital Marketing position is completely 100% remote anywhere in the United States except Hawaii or United States Territories. This position may have the potential to travel up to 25% dependent on business needs.
RESPONSIBILITIES
Martech Strategy & Leadership
Develop and implement the Martech engineering strategy, ensuring alignment with product management and business objectives.
Lead and mentor a team of Martech engineers and developers, fostering a culture of innovation, collaboration, and excellence.
Work closely with marketing, IT, and data teams to optimize customer engagement, personalization, and marketing automation.
Evaluate and implement emerging Martech technologies to enhance customer experiences and drive operational efficiency.
Technology & Engineering Execution
Oversee the architecture, integration, and optimization of key Martech platforms, including: PIM, Salesforce Marketing Cloud (SFMC), Adobe Experience Manager (AEM), and Customer Data Platforms (CDPs)
Develop and maintain robust APIs and data pipelines to enable seamless data flow between marketing, sales, e-commerce, and analytics platforms.
Optimize marketing automation workflows, lead scoring models, and segmentation strategies.
Drive the adoption of real-time, event-driven marketing approaches, enabling personalized customer experiences across multiple touchpoints.
Data, Personalization & Analytics
Implement best practices for data governance, quality, and compliance across marketing systems.
Leverage CDP and AI-driven tools to enhance customer journey personalization and predictive analytics.
Build and support A/B testing frameworks for campaign optimization and marketing effectiveness measurement.
Collaboration & Stakeholder Engagement
Work cross-functionally with marketing, IT, product management, e-commerce, and sales teams to define and execute Martech initiatives.
Manage third-party vendors, platform providers, and system integrators, ensuring technology investments deliver maximum ROI.
SUPERVISION:
Supervision of 3-5 marketing technology engineers
Supervision of third-party consultants
RELATIONSHIPS
Internal: Regular interactions with business and technical leaders across the organization to communicate a vision for what is possible and align to business objectives.
External: Regular interactions with technology partners and contract vendors will be required as a key part of this role.
WORK ENVIRONMENT
Remote: This role is fully remote, and the associate is expected to perform assigned responsibilities from a home-based environment.
MINIMUM QUALIFICATIONS
8+ years of experience in marketing technology, software engineering, or a related field, with at least 5 years in a leadership role.
Proven expertise in PIM systems (e.g., Salsify, Stibo, Informatica, Enterworks), Salesforce Marketing Cloud, Adobe Experience Manager (AEM), and CDPs.
Strong knowledge of CRM, CMS, and DXP platforms, with experience integrating these tools into broader digital marketing ecosystems.
Hands-on experience with API integrations, cloud platforms (AWS, Azure, GCP), and data engineering to facilitate Martech interoperability.
Strong understanding of e-commerce, digital asset management (DAM), and omnichannel customer engagement.
Excellent leadership, communication, and project management skills to drive cross-functional collaboration and Martech adoption.
EDUCATION
BS/BA in computer science OR equivalent related work experience
PREFERRED QUALIFICATIONS
Experience in the foodservice distribution, wholesale, or supply chain industry with a deep understanding of product data challenges.
Knowledge of AI-driven marketing, predictive analytics, and real-time decisioning.
Certifications in Salesforce, Adobe, AWS, or relevant Martech platforms.
PHYSICAL QUALIFICATIONS
Standard required physical activities including length of time performing each activity.
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Compensation depends on relevant experience and/or education, specific skills, function, geographic location, and other factors as applicable by law (for example: state minimum wage thresholds). The expected base rate for this role is between
$110,000 - $180,000***EOE Race/Color/Religion/Sex/Sexual Orientation/Gender Identity/National Origin/Protected Veteran/Disability Status***
Talent Leverage
Globibo
Directive
Refindable
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