Director, Media Strategy & Buying

Director, Media Strategy and Buying

Angi® is transforming the home services industry, creating an environment for homeowners, service professionals and employees to feel right at “home.” For most home maintenance needs, our platform makes it easier than ever to find a qualified service professional for indoor and outdoor jobs, home renovations (or anything in between!). We are on a mission to become the home for everything home by helping small businesses thrive and providing solutions to financing and booking home jobs with just a few clicks. 

Over the last 25 years we have opened our doors to a network of over 200K service professionals and helped over 150 million homeowners love where they live. We believe home is the most important place on earth and are embarking on a journey to redefine how people care for their homes. Angi is an amazing place to build your dream career, join us—we cannot wait to welcome you home!

ABOUT THE TEAM

As the Director, Media Strategy and Buying, you will play a pivotal role in leading a high-performing in-house media team. Channel responsibilities include linear TV, CTV, and Radio (Digital and Traditional).  You will oversee performance-driven media buys collaborating closely with senior leadership and analytics to ensure our strategies deliver impactful results. Leveraging your deep industry connections and knowledge of marketplace trends, you will guide our media buying efforts to drive measurable performance and achieve our goals.

What you’ll do:

• Strategic Leadership: Develop and execute a comprehensive media strategy for TV, CTV, and radio advertising, aligning with overall marketing and business goals. Ensure ongoing test and learn strategy within plans. 
• Media Buying Oversight: Manage the end-to-end media buying process, including vendor negotiations, budget allocation, and campaign optimization.
• Budget Management: Drive budget mix recommendations across all channels that achieve performance goals. Manage weekly media budgets, ensuring accurate delivery and reconciliation against performance goals.Set expectations for clearance and adapt as necessary to meet weekly budget objectives.
• Performance Optimization: Collaborate with the team to evaluate performance and adjust buys for improved outcomes. Ensure all buys align with KPIs, including CPM, media length, daypart distribution ect
• Team Management: Lead and mentor a team of media professionals, fostering a culture of collaboration, creativity, and accountability.
• Performance Analytics: Analyze campaign performance and market trends, providing actionable insights to inform strategy and improve effectiveness.
• Partnership Development: Build strong relationships with media vendors, to secure premium inventory and innovative opportunities
• Innovation & Trends: Stay ahead of industry trends in TV, CTV, and radio, integrating emerging technologies and platforms into the media mix

Who you are:

• 10+ years of experience in TV media buying for response-focused brands.
• Proven success managing large media budgets with high-performance expectations.
• Experience negotiating national direct response TV buys.
• Experience with radio planning and buying (terrestrial, digital, SXM, podcast)
• Expertise in media buying software (e.g., Media Ocean or Core Media) and an understanding of trafficking and deadlines.
• Expertise in Nielsen Planning Tools including National TV Ratings Data, NPower, AMRLD, marketbreaks etc
• Strong relationship-building skills with internal teams and media vendors.
• Exceptional attention to detail and the ability to balance multiple priorities under tight deadlines.
• Excellent analytical and communication skills.
• A passionate, results-driven leader with a proven ability to motivate and develop teams.

We value diversity

We know that the best ideas come from teams where diverse points of view uncover new solutions to hard problems. We welcome and value individuals who bring diverse life experiences, educational backgrounds, cultures, and work experiences.

Compensation & Benefits:

• The salary band for this position ranges from $130,000-$190,000, commensurate with experience and performance. Compensation may vary based on factors such as cost of living.
• This position will be eligible for a competitive year end performance bonus & equity package
• Full medical, dental, vision package to fit your needs
• Flexible vacation policy; work hard and take time when you need it
• Pet discount plans & retirement plan with company match (401K)
• The rare opportunity to work with sharp, motivated teammates solving some of the most unique challenges and changing the world

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