Offer summary

Qualifications:

Proven work experience as a Social Media Manager or relevant experience., Excellent knowledge of major social media platforms, especially Instagram., Strong verbal and written English communication skills., Familiarity with graphic design and video editing software..

Key responsabilities:

Manage and optimize social media channels for the client.

Schedule and publish daily posts across various platforms.

Analyze social media performance and prepare monthly progress reports.

Develop and execute a long-term social media strategy to enhance brand visibility.

Job description

Position: Social Media Manager

Number of hours: 20 hours/week
Schedule: EST

Tasks required:

Manage the social media channels of the client (Facebook, LinkedIn, Instagram, Twitter/X, YouTube, TikTok, etc.)
Set up and/or optimize company pages within each platform to increase the company's social content visibility
Schedule daily posts on different social media platforms
Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification
Analyze conversion funnels, identifying and optimizing key messaging opportunities to help attract and retain customers
Map out a strong long term social media strategy to create brand longevity in the market
Review site content, conversion funnels, analytics and statistics to make recommendations for new and creative growth strategies
Generate new ideas for social media posts and execute them from start to finish, including occasional video and photo editing
Generate, edit, publish and share daily content (original text, images, video, or HTML) to build meaningful connections
Stay up to date with the latest social media best practices and technologies.
Respond regularly to various engagements (Comments, DM’s, reposting, likes)
Prepare monthly progress reports to measure the success of social media campaign
Other ad hoc tasks that would be assigned

Requirements:

Proven work experience as a Social Media Manager or a relevant experience
Excellent working knowledge of Facebook, LinkedIn, Twitter/X, Youtube, Tiktok, and especially Instagram for business purposes
Excellent grasp of Instagram’s algorithm and trends is highly desirable
Experience with creating compelling content to effectively engage the target audience
Can work independently and with minimum supervision
Knowledge of utilizing various graphic design and video editing software
Familiarity in using social media analytics software
Well versed in social media marketing and advertising
Knowledge in engaging and interacting with the different types of demographics
Strong verbal and written English communication skills
Ability to multitask and perform under tight deadlines