About SmartAsset:
SmartAsset is an online destination for consumer-focused financial information and advice, whose mission is helping people make smart financial decisions, reaching over an estimated 59 million people each month (as of January 2025) through our educational content and personalized calculators and tools. To extend our mission, we also operate SmartAsset Advisor Marketing Platform (AMP), which helps connect consumers with fiduciary financial advisors. SmartAsset has earned recognition on the Inc. 5000 (#2574 in 2023) and Deloitte Technology Fast 500™ (#250 in 2022) lists. Currently, SmartAsset ranks on Y Combinator’s list of Top 100 Companies. A successful $110 million Series D funding round in 2021 valued the company at over $1 billion.
*Other than application and licensing fees, SmartAsset did not provide compensation for the aforementioned awards.
About the Team:
We’re a collaborative, experiment-driven demand gen team building something new at SmartAsset. It’s a great time to join us—there’s a big opportunity ahead, and you’ll work closely with a team that’s excited to grow and build together.
About the Job:
As Demand Generation Manager, you’ll be responsible for driving more MQLs, optimizing conversion rates, and bridging the gap between marketing and sales. You’ll own the day-to-day management of demand gen campaigns, while also working closely with sales to develop high-impact marketing and sales enablement materials, including ads, email nurtures, messaging, and enablement decks.
This role is 70% execution, 30% strategy, meaning you’ll be hands-on in campaign execution while also ensuring sales has the right tools and content to effectively convert MQLs into revenue.
Responsibilities:
Skills/Experience you have:
Skills/Experience preferred:
Physical Requirements:
Available Benefits and Perks:
SmartAsset is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires accommodation, please contact us at Recruiting@smartasset.com.
California, Colorado, Connecticut, Maryland, Nevada, Rhode Island, Washington, and New York City residents* Salary Range: $89,500 to $151,000 per year + bonus + RSUs + benefits.
Salary at SmartAsset is determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location within the contiguous United States.
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