Offer summary

Qualifications:

7+ years of experience in demand generation or digital marketing, preferably in B2B tech or cybersecurity., Proven track record in managing demand generation strategies, including budget management and ROI analysis., Expertise in marketing automation tools like Pardot and CRM tools like Salesforce., Strong background in account-based marketing (ABM) and digital marketing strategies..

Key responsabilities:

Define and execute the global and U.S. demand generation strategy to drive pipeline and revenue growth.

Develop and implement campaigns targeting various personas, continuously analyzing and refining them for better performance.

Collaborate with Sales, Regional Marketing, and Product Marketing teams to ensure alignment on messaging and pipeline goals.

Own demand generation performance metrics, providing insights on pipeline contribution and campaign effectiveness.

Job description

Why VMRay

We are seeking a hands-on and results-driven Global Demand Generation Manager (M/F/D) to own and drive pipeline growth, driving revenue for the U.S. market, paving the way for global growth. This role will be responsible for end-to-end demand generation, including planning, budgeting, execution, and ROI evaluation. The ideal candidate will be a data-driven, hands-on leader with deep expertise of the cybersecurity industry and in multi-channel marketing, but also 1st experience with account-based marketing (ABM), and other revenue generation strategies.

If youre a strategic leader passionate about building and scaling global demand generation, apply today!

Why VMRay?

Lead global and U.S. demand generation in a fast-growing, high-impact role
Work in a collaborative and data-driven marketing environment
Collaborative Culture: Work alongside a passionate and talented team that values innovation, creativity, and customer-centricity
Career opportunity, advancement and development
Opportunity to work with a leading cybersecurity company
A collaborative, innovative, and inclusive team environment

At VMRay,our purpose is to liberate the world from undetectable digital threats. Led by reputable cyber security pioneers, we develop best-of-breed technologies to detect unknown threats that others miss. We empower organisations to augment and automate security operations by providing the worlds best threat detection and analysis platform. We help organisations build and grow their products, services, operations, and relationships on secure ground that allows them to focus on what matters with ultimate peace of mind. This, for us, is the foundation stone of digital transformation.

Your Responsibilities

Global Demand Generation Leadership;Define and execute the global and own the US demand generation strategy to drive pipeline and revenue growth including strategic planning, budget allocation, execution, and performance optimization
Campaign Execution & Optimization: Develop and implement campaigns that engage different personas including the technical champion and key decision-makers. Continuously analyze and refine campaigns to maximize lead quality, conversion rates, and ROI
Collaboration & Alignment: Work closely with Sales, Regional Marketing, Product Marketing, and Content & Online experts to ensure alignment on messaging, targeting, and pipeline goals as well as improve lead flow and scoring with Revenue operations team
Data, Analytics & Reporting: Own demand generation performance metrics, providing insights on pipeline contribution, CAC, ROI, and campaign effectiveness. Utilize marketing automation (Pardot) and CRM tools (Salesforce) for tracking, reporting, and optimization

Our Requirements

7+ years of experience in demand generation, growth marketing, or digital marketing, preferably in B2B tech or cybersecurity
Proven track record of owning and managing demand generation strategies in the U.S. market, including budget management and ROI analysis
Expertise in marketing automation (Pardot) and CRM tools (Salesforce)
Strong background in ABM, digital marketing, paid media, and pipeline acceleration
Data-driven mindset with the ability to translate insights into action
Experience leading and scaling global demand generation programs
Experience in cybersecurity, SaaS, or enterprise technology marketing
Familiarity with ABM platforms (6sense, NRich, Demandbase, or Terminus would be a plus
Understanding of complex B2B sales cycles and buyer personas is beneficial

Apply for this job

About us

Would you like to work in a technology-driven scale up, where you can make an actual impact? VMRay is one of Europes most successful cyber security scale ups with strong international growth and an upper management with technical expertise. Our unique technology and innovative products secure numerous government and corporate networks all over the world effectively against cyberattacks. We protect the data, brands and values of our customers worldwide and help to make the online world a safer place. JOIN US WE ARE HIRING!

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