Offer summary

Qualifications:

3+ years of experience in CPG sales, preferably in beverages or natural food & beverage., Proven track record selling into Retail, Food Service, and On-Premise channels., Strong relationships with SoCal distributors and key retail partners are a big plus., Excellent communicator, collaborator, and relationship builder..

Key responsabilities:

Own the SoCal market and hit monthly revenue, volume, and velocity targets.

Build strong partnerships with buyers, store teams, brokers, and distributor reps.

Plan and execute promotions, new item launches, and secondary placements.

Track KPIs and provide monthly reports and field recaps.

Job description

We’re a celebrity-founded beverage brand backed by Vanessa Hudgens, Oliver Trevena, and now Demi Lovato, who recently joined as an investor and brand ambassador. Our signature product, made from prickly pear cactus, delivers functional benefits like rapid hydration, antioxidants, and low sugar—all while being sustainably sourced.

We’re a small but mighty team on a mission to redefine how people hydrate, and we’re growing fast. With expanding distribution across major retailers and increasing on-premise demand, we’re building a brand that’s as refreshing in ethos as it is in taste. As an early team member, you’ll have direct access to our founders, real influence on our growth, and the opportunity to develop your career alongside the brand.

About the Role:

We’re hiring a Regional Sales Manager to take ownership of our Southern California territory and help us scale across all channels (Retail, Club, Natural, Conventional, and On-Premise) in SoCal. This role is perfect for a self-starter who thrives in a fast-paced, entrepreneurial environment and wants to be on the front lines of a high-growth, better-for-you beverage brand.

Reporting to our Sales Director, you’ll be the face of Caliwater in the field—managing relationships, executing promotions, and unlocking new doors across the region. This is a high-impact role with lots of room to grow as we expand. This role must be located in Los Angeles or Orange County.

What You’ll Do

Own the SoCal market and hit monthly revenue, volume, and velocity targets
Build strong partnerships with buyers, store teams, brokers, and distributor reps
Gain new distribution and grow velocity across retail and on-premise accounts
Plan and execute promotions, new item launches, and secondary placements
Maintain an organized and proactive field schedule to maximize coverage
Use sales data and market insights to drive growth and identify opportunities
Ensure flawless execution of brand standards at retail and events
Represent Caliwater at tastings, demos, trade shows, and industry events
Collaborate with internal teams to share field insights and market feedback
Track KPIs and provide monthly reports and field recaps

Requirements

3+ years of experience in CPG sales, preferably in beverages or natural food & beverage
Proven track record selling into Retail, Food Service, and On-Premise channels
Strong relationships with SoCal distributors and key retail partners a big plus
Data-driven and goal-oriented—you love hitting targets and crushing your KPIs
Excellent communicator, collaborator, and relationship builder
Comfortable working independently in the field with limited direction
Creative, scrappy, and passionate about wellness and innovation
Must live in Southern California (ideally LA) with a clean driver’s license and reliable transportation
Able to lift 20 lbs and be on your feet for events and store visits

Benefits