Offer summary

Qualifications:

10+ years of marketing experience, with 5-8 years leading demand generation., Deep expertise in paid media, SEO, ABM, and lifecycle marketing., Strong analytical skills with a data-driven mindset., Hands-on experience with marketing automation and sales tools..

Key responsabilities:

Developing and executing demand generation strategies to hit revenue goals.

Managing multi-channel campaigns including PPC, LinkedIn Ads, ABM, and SEO.

Optimizing lead generation, conversion rates, and marketing spend.

Aligning with sales to ensure high-quality leads and pipeline growth.

Job description

Job Title: Director of Demand Gen

Work Type: Full Time - Fully Remote

Location: Canada

Salary Range: $150K - $165K (200K OTE)

About the Company:

We are working with a B2B SaaS company transforming how events are planned and experienced. Their all-in-one event management platform helps event marketers create engaging and impactful conferences worldwide. They are looking for a strategic, data-driven, and hands-on Director of Demand Gen to drive new business growth.

In this role, you’ll lead the strategy and execution of paid search, ABM, SEO, outbound, and website conversion optimization—working closely with sales and product teams to fuel pipeline and revenue.

Responsibilities:

Developing and executing demand gen strategies to hit revenue goals

Managing multi-channel campaigns (PPC, LinkedIn Ads, ABM, SEO, etc.)

Optimizing lead generation, conversion rates, and marketing spend

Aligning with sales to ensure high-quality leads and pipeline growth

Leveraging martech tools (HubSpot, Salesloft, SEMrush, etc.) to capture demand

Qualifications:

10+ years of marketing experience, with 5-8 years leading demand gen

Deep expertise in paid media, SEO, ABM, and lifecycle marketing

Strong analytical skills with a data-driven mindset

Hands-on experience with marketing automation and sales tools

Excellent communicator and cross-functional collaborator