Bachelor's degree in Marketing, Communications, or related field; MBA preferred., 7+ years of experience in event marketing with proven impact in various formats., Strong understanding of lead generation and event funnel metrics., Proficiency in CRM and marketing tools, particularly HubSpot. .
Key responsabilities:
Develop and execute a comprehensive event strategy aligned with marketing and sales goals.
Manage all aspects of event execution, including budget, logistics, and vendor coordination.
Create field marketing programs to support sales teams and optimize lead capture processes.
Explore AI tools to enhance event planning and post-event engagement.
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Empowerly is designed to make college admissions guidance accessible to all through data-driven education technology. Our platform uses algorithms and human expertise to match students with their best-match counselors who will assess their applicant competitiveness at top U.S. colleges and universities. We empower students with the tools they need to successfully navigate the complexities of college preparation, program acceptance, and beyond.
Empowerly is an education technology company on a mission to democratize college admissions through personalized guidance, expert coaching, and data-backed technology. We help students from all backgrounds reach their academic and professional potential by combining expert counseling with innovative software.
Backed by $30M in funding, including a $15M round in early 2024 led by Conductive Ventures, we’re scaling our services, launching new products (including our first mobile app), and growing our remote-first team.
If you’re passionate about building meaningful experiences that connect people to purpose—and you thrive at the intersection of creativity, operations, and measurable impact—we’d love to meet you.
About the Role
We’re looking for a strategic and hands-on Senior Manager of Events Marketing to own Empowerly’s event marketing function across in-person, virtual, and hybrid experiences. Your role will be to build memorable events that not only elevate our brand, but also generate qualified leads, accelerate deals, and empower our BDR and AE teams.
You’ll work closely with marketing leadership, sales, and our Senior Marketing Analyst to ensure every event is integrated into our funnel, captured in HubSpot, and optimized for revenue impact. You'll also be empowered to explore how AI and automation tools can enhance how we plan, execute, and follow up on events.
This role is perfect for someone who understands that events aren’t just about logistics—they’re about driving pipeline, inspiring action, and building a scalable GTM motion.
Role & Responsibilities
EVENT STRATEGY & PLANNING
Own and execute a company-wide event strategy aligned to marketing and sales objectives
Design a mix of brand and revenue-driving activations—from school-based events and regional field campaigns to national conferences and virtual webinars
Develop event plans that map to buyer personas and lead lifecycle stages
PIPELINE GENERATION & SALES ENABLEMENT
Create field marketing programs that directly support the BDR and AE teams
Partner with sales to pre-load events with target leads, then follow up with campaign-driven outreach
Track and optimize lead capture and routing in HubSpot and Salesforce
Serve as a bridge between marketing events and sales pipeline acceleration