Director, Analytics (Marketing & Promos)

About the role and why it’s unique:

As the Director of Analytics, Marketing & Promos, you will lead a team that drives data-driven decision-making across marketing, promotions, and CRM. You will partner closely with Digital, Offline & Media, Growth, Creative, Partnerships, CRM & Promos teams to measure marketing effectiveness, optimize campaigns, maximize user acquisition at shorter paybacks, and enhance customer engagement and retention through targeted promotions and CRM strategies. You will:

Drive Marketing & Growth through data

• Own the end-to-end marketing analytics strategy, including attribution, campaign performance measurement, and incrementality testing.
• Develop methodologies for multi-touch attribution (MTA), experimentation, and other techniques to optimize media spend across paid and organic channels.
• Partner with Digital, Media, Growth and Creative teams to measure the impact of creative performance, messaging, and audience segmentation.
• Build insights dashboards to track key marketing metrics and guide decision-making.
• Invest in self-service tools to put data & insights at the fingertips of marketing stakeholders to empower them to make rapid data-driven decisions.

Optimize CRM & Promotions

• Design and implement customer segmentation techniques to optimize lifecycle marketing and retention strategies.
• Analyze the effectiveness of promotions and personalized offers, building frameworks and processes for ongoing A/B testing and continuous optimization, and driving a test-and-learn agenda.
• Work with Product, Engineering, and Data Science teams to develop, implement, test, and improve personalized promo targeting capabilities.
• Help automate customer lifecycle journeys with data-driven insights

Lead and Develop the team

• Build and scale a high-performing analytics team, mentoring data analysts to drive strategic impact.
• Collaborate with Finance, Product, and Executive Leadership to inform marketing and promo investment decisions.
• Advocate for a data-driven culture across marketing and promos, ensuring insights drive business growth and innovation.

Who you are:

• 10+ years of experience in marketing analytics, growth analytics, or CRM analytics, preferably in a consumer technology, gaming, or sports betting environment.
• 4+ years of experience as a people manager, preferably 2+ years experience managing managers.
• Strong expertise in digital marketing analytics, including paid media, organic growth, marketing attribution, and experimentation (incrementality testing, etc.).
• Experience working with CRM, lifecycle marketing, or promotions data, analyzing customer segmentation, churn prediction, and engagement strategies.
• Deep SQL expertise and familiarity with modern data stack tools (e.g., dbt, Snowflake, Databricks, Sigma, Looker, etc.).
• Proven ability to work cross-functionally, influencing stakeholders across Marketing, Retention, Product, Engineering, and Finance.
• Strong communication skills with the ability to translate complex data insights into actionable business recommendations.

Even better if you have:

• Experience working with multi-touch attribution models and media mix modeling in a fast-paced digital marketing environment.
• Familiarity with promotions and retention strategies in a real-money-gaming context.
• Familiarity with SQL-based data transformation tools like dbt.
• A passion for sports, gaming, or the betting industry.

Our target starting base salary range for this position is between $208,000 and $235,000, plus target equity. The starting base salary will depend on a number of factors including the candidate’s skills and experience, among other things.

What we can offer you:

• Unlimited PTO (we're extremely flexible with the exception of the first few weeks before & into the NFL season)
• 16 weeks of fully paid parental leave
• A $500 home office allowance
• A connected virtual first culture with a highly engaged distributed workforce
• 5% 401k match, FSA, company paid health, dental, vision plan options for employees and dependents

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