Offer summary

Qualifications:

5-8+ years of experience in CPG, QSR or Retail as an ad solutions strategist or client strategist., Deep vertical expertise in CPG, QSR + Retail and media planning/strategy., Proven track record of managing custom programs, sponsorships, and branded content campaigns., Strong communication and presentation skills, with a collaborative mindset..

Key responsabilities:

Set the strategy and identify solutions for Fandom’s largest gaming clients.

Work with sales and clients to align on goals and craft comprehensive campaigns.

Manage costs and ensure profitability of custom solutions while validating feasibility with internal teams.

Stay ahead of industry trends to inform strategy and creative concepts.

Job description

About this Role

As a Sr Client Strategist for non-endemic verticals (CPG, QSR + Retail), you will be the visionary behind high-impact gaming solutions for Fandom’s most strategic clients.

Leveraging your expertise in brand marketing and the CPG, QSR + Retail verticals, you will develop comprehensive campaigns that align with client objectives. From concepting custom sponsorships and branded content to integrating off-the-shelf media solutions, you will craft strategies that deliver results. Working closely with internal teams, you will validate feasibility, manage costs, and ensure profitability while staying ahead of industry trends.

This role demands creativity, collaboration, and a proactive approach to building solutions for CPG, QSR + Retail clients that resonate with audiences and evolve into scalable offerings. If you excel at blending innovative thinking with strategic execution, this role provides an exciting opportunity to make a lasting impact.

You Will...

Own setting the strategy and identifying the solutions for Fandom’s largest most strategic gaming clients. Leveraging both Fandom’s off-the-shelf offering as well as concepting and delivering high-impact custom solutions.
Work directly with sales and clients to understand their goals and objectives, and with internal GTM and Account Management leads (who own the client relationship) to craft the overall Fandom positioning and comprehensive campaign spanning from custom sponsorship to off-the-shelf sponsorships and supporting media.
Work proactively via QBRs and strategy sessions to position Fandom to align with client goals and objectives, surfacing
Deep understanding of the CPG, QSR + Retail verticals and the types of custom sponsorships and solutions that best resonate with them.
Subject matter expert on Fandom’s media, targeting, content and events
Work closely with internal GTM, product, content and community teams to validate feasibility of proposed custom solutions before taking to clients..
Scope cost of executing given custom solutions and manage to give a COGS target to ensure what is being sold is still profitable to Fandom.
Partner with GTM Strategy on a feedback loop to help take once-custom solutions and ultimately standardize offerings as a repeatable franchise
Stay ahead of industry shifts, audience behaviors, and emerging trends in these verticals to inform strategy and creative concepts.

You Have...

5-8+ years of experience in CPG, QSR or Retail as an ad solutions strategist, creative strategist, client strategist, product marketer, or sponsorship seller at a publisher or social platform.
Deep vertical expertise in any combination of CPG, QSR + Retail
Deep experience in media planning/strategy/distribution
Proven track record of creating and managing custom CPG, QSR or Retail programs, sponsorships, integrations, and branded content campaigns.
Ideally experience working with creators and developing custom content involving influencers/creators, from concepting to active management of the talent and execution of resulting content.
Experience with scoping the cost of custom content/production development and managing to a COGS target.
Desire to simultaneously be creative and develop new solutions, while keeping an eye towards standardization, and the potential to ultimately standardize a given solution to be part of a rinse and repeat library
Ability to operate across budget levels, and ranging from a big $3M idea to a $100k idea.
Strong communication and presentation skills, both verbally and via deck creation.
Highly collaborative, with a demonstrated ability to work effectively across teams.

Benefits & Perks

Salary Range = ($78k - $143k)
Vibrant team culture
Comprehensive Medical, Dental, Vision
Training (unlimited Udemy + more)
Flexible working hours and time off
Equity & Retirement Programs including 401K match
Paid Parental Leave
International work environment with start-up culture

About Fandom

Fandom is the world’s largest fan platform where fans immerse themselves in imagined worlds across entertainment and gaming. Reaching more than 350 million unique visitors per month and hosting more than 250,000 wikis, Fandom is the #1 source for in-depth information on pop culture, gaming, TV and film, where fans learn about and celebrate their favorite fandoms. Fandom’s Gaming division manages the online video game retailer Fanatical. Fandom Productions, the content arm of Fandom, enhances the fan experience through curated editorial coverage and branded content from trusted and established publishing brands Gamespot, TV Guide and Metacritic, along with its Emmy-nominated Honest Trailers and the weekly video news program The Loop. For more information follow @getfandom or visit: www.fandom.com.

Fandom is an equal opportunity employer. Fandom values diversity, and all employment decisions are made on the basis of job requirements and individual qualifications.

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