Offer summary

Qualifications:

4+ years of content marketing experience, Strong writing, editing, and proofreading skills, In-depth knowledge of SEO best practices and tools, Experience with CMS platforms and social media tools.

Key responsabilities:

Oversee the creation, planning, and execution of high-quality content

Develop and maintain a content calendar aligned with marketing goals

Manage and optimize social media content to drive engagement

Conduct audience research to ensure content resonates with target demographics

Job description

eSky Group is a global travel platform, bringing together three renowned brands: eSky, Thomas Cook (since 2024), and eDestinos. Our mission is to inspire people to explore the world, With a passion for innovation and a commitment to exceptional service, we help travelers turn their dreams into reality.

This time, we have an exciting opportunity for a driven Content Marketing Executive to join our dynamic team at Thomas Cook. This position is a fixed term contract (maternity cover), but offers immense potential for your career within our growing company.

The Content Marketing Executive oversees the content marketing function, overseeing the creation, planning, and execution of high-quality content across all channels. This role includes both the day to day management of the content team, editorial responsibilities for the team and hands on content creation.

What will your journey with us look like?

Content Calendar Management: Develop and maintain a content calendar, ensuring that all content is delivered on time, meets business objectives, and is aligned with marketing goals.
Content Strategy & Planning: Collaborate with the wider business to lead the development of content strategies that align with our overall marketing objectives and business goals.
Content Creation: Create a variety of content including blog posts, website copy, social media posts (including reels, stories) , SEM ads, email campaigns, product content..
SEO & Content Optimisation: Implement on-page SEO best practices to increase organic traffic. Conduct keyword research and optimize content for search engines, improving content ranking and visibility.
Social Media: Manage and optimize social media content (Facebook, TikTok, Instagram), working closely with the social media team to create engaging posts that drive traffic and interaction.
Audience Research: Stay up to date with industry trends, competitor activity, and customer feedback to ensure content resonates with the target audience and enhances brand positioning.

What do you need to succeed?

Proven Experience: 4+ years of content marketing experience, with a good understanding of content strategy, SEO, and digital marketing best practice, and experience of overseeing a content function for rapidly growing business.
Content Creation: Strong writing, editing, and proofreading skills with evidence of written content across a variety of formats.
SEO Expertise: In-depth knowledge of SEO best practices, keyword research, and tools (Google Analytics, SEMrush, Ahrefs, etc.).
Content Management Systems: Experience with CMS platforms (ideally Magnolia) and social media tools such as HootSuite
Project Management: Strong organizational skills with the ability to manage multiple projects and meet deadlines in a fast-paced environment.
Creativity & Innovation: Creative thinker with a passion for producing engaging, high-quality content that resonates with audiences

What can we offer if you decide to travel with us?

Flexible working arrangements to suit your lifestyle.
Generous annual leave allowance + 8 UK Bank Holidays.
Enhanced maternity/paternity leave pay, shared parental leave, and adoption pay.
Life Assurance Cover with access to our Employee Assistance Program (EAP)
Salary sacrifice pension scheme
Medical care through our partnership with AXA in the UK.

Required profile