SEO Manager

SUMMARY  

We are seeking a dynamic full-stack SEO Manager who thrives in all areas of SEO, but has a deep love for managing content generation engines. This role sits within the digital marketing org and will collaborate with counterparts in paid search, web, and CRO.   

The primary focus of this role is on execution; you believe in getting things done. The ideal candidate is not afraid to get their hands dirty—whether it's rewriting headings, managing link acquisition, adding dozens of internal links, or tackling technical SEO tasks, you are eager to do whatever it takes to grow the business. Traffic growth is fun, but the true north star for this position is organic search’s contribution to opportunities and pipeline growth.  

WHAT YOU’LL DO  

• Profitably execute forward-looking SEO strategies that improve full funnel brand visibility to outpace competitors and drive conversions and pipeline. 
• Create content briefs that provide clear direction to agencies/writers on how to structure articles that exceed our competitors in terms of value, while also aligning with Wiz’s unique philosophy on cloud security. 
• Capture and maintain high positions in the SERPs by regularly performing on-page optimizations on existing content for title tags, meta descriptions, keyword optimization, and content structure based on your monitoring and analysis of ranking fluctuations. 
• Proactively identify opportunities to optimize website structure, URL hierarchy, schema markup, and internal linking for improved crawlability and indexing. 
• Manage off-page SEO activities to build a high-quality backlink profile that surpasses competitors, increasing website authority and organic traffic. 
• International SEO & Localization Strategy: Identify high-impact pages for localization, collaborate cross-functionally with the localization team, and monitor performance metrics to ensure content ranks and converts in international markets. 
• Develop A/B tests to identify new tactics to squeeze more leads and pipeline out of our SEO traffic. 
• Collaborate with cross-functional teams including external agencies, web developers, digital marketers, and sales teams to integrate SEO best practices across all channels. 
• Stay updated on the latest SEO trends, algorithm updates, and industry best practices; including how to leverage AI in our SEO workflows to improve efficiency. 

WHAT YOU’LL BRING  

• 5+ years of experience managing SEO projects, with a proven track record of success in driving traffic growth, opportunities, and pipeline. 
• Experience scaling SEO for growth-stage businesses using product-led and content-led strategies. 
• Ceaseless curiosity for SEO and demand generation, actively participating in online communities, subscribing to newsletters, and brainstorming with peers.  
• You’re not afraid to challenge the status quo and bring your own insights to the test in order to stay ahead of the curve. 
• Eagerness to understand the customer and the role of search in their buying journey.  
• Demonstrated project management skills with the ability to prioritize tasks and meet deadlines in a fast-paced environment. 
• Basic ability to work with  HTML, CSS, and JS as it relates to SEO. 
• Ability to clearly articulate the value of an SEO initiative to project stakeholders. You know the optimal balance of SEO-speak and business-speak. 
• In-depth knowledge of search engine algorithms, ranking factors, and SEO best practices. 
• Proficiency in SEO tools like Google Analytics, Google Search Console, SEMrush, and Sitebulb. 

Nice-to-Haves 

• Experience preferably in an Enterprise SaaS company 
• Familiarity with cyber security/DevOps space 
• Strong understanding of international SEO strategies 
• Deep understanding of HTML, CSS, JavaScript, and other front-end web programming languages