Offer summary

Qualifications:

Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field., 4+ years of experience in marketing copywriting, preferably in B2B and EdTech sectors., Strong knowledge of the education industry and ability to tailor content for educators and administrators., Exceptional writing, editing, and storytelling skills with a focus on clarity and persuasion..

Key responsabilities:

Write persuasive and engaging copy for various channels including blog posts, whitepapers, and social media.

Collaborate with the Growth Team to align copy with conversion goals and sales strategies.

Create attention-grabbing headlines and copy variations for A/B testing.

Stay updated on education trends and refine content strategy based on market research.

Job description

Overview:
We are seeking a Freelance Marketing Copywriter to craft compelling, high-converting content that resonates with educators and administrators. As a key contributor to our marketing efforts, you will write persuasive copy for various channels, helping drive brand awareness, lead generation, and engagement. If you’re a skilled storyteller with a passion for education and a knack for writing engaging, conversion-focused content, we’d love to hear from you!

Requirements

Write persuasive and engaging copy for blog posts, whitepapers, case studies, social media, email campaigns, and landing pages.
Develop clear, compelling messaging that supports brand storytelling and marketing objectives.
Collaborate with the Growth Team to craft copy that aligns with conversion goals and sales strategies.
Create attention-grabbing headlines, CTAs, and copy variations for A/B testing.
Work cross-functionally with Sales and the Engagement management teams to ensure consistency in messaging and tone.
Stay up to date on education trends, market research, and competitor positioning to refine content strategy.
Edit and refine content to ensure clarity, grammar accuracy, and brand consistency.

Qualifications:

Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field.
4+ years of experience in marketing copywriting, preferably in B2B and EdTech sectors.
Strong knowledge of the education industry and the ability to tailor content for educators and administrators.
Exceptional writing, editing, and storytelling skills with a focus on clarity and persuasion.
Experience with SEO best practices, keyword research, and writing for digital platforms.
Ability to work independently and manage multiple projects in a deadline-driven environment.
Passion for education and a commitment to making a positive impact through storytelling.

Benefits

Benefits

This is a fully remote position; you can work from anywhere in the United States.
Flexible hours based on project needs, with an average expected commitment of 30-40 hours per week
The initial contract term will have the potential to extend based on performance and organizational needs.
Compensation will be hourly, aligned with experience and scope of work.

Required profile