Social Media and Marketing Manager (WW - 03172025 - FTARS)

Position: Social Media and Marketing Manager

Number of hours: 20 hours/week

Schedule: EST

Tasks:

• Plan, execute, and manage pre-launch and launch marketing campaigns for new products, services, or experiences

• Develop a social media calendar and maintain consistent daily posting across all platforms

• Write engaging captions and design visual content that aligns with the brand voice and target audience

• Create Instagram and TikTok Reels, short-form videos, and trend-driven content

• Design and distribute newsletters that inform, engage, and drive traffic or bookings

• Implement on-page and off-page SEO strategies, including optimizing meta tags and descriptions

• Regularly update and optimize profile bios, highlights, and pinned posts

• Monitor and respond to comments, messages, and reviews to foster community engagement

• Track and analyze social media and email marketing performance metrics to optimize future campaigns

• Conduct research to identify trends, hashtags, and competitor insights

• Collaborate with internal or external creatives, influencers, or partners when needed

• Other tasks as assigned

Requirements:

• Prior experience in travel and tourism marketing

• Proficient in managing social media platforms: Facebook, Instagram, LinkedIn, and TikTok

• Knowledge of SEO (on-page & off-page), keyword strategy, and meta-tagging

• Ability to create visually compelling and strategic Reels and other short-form video content

• Experience designing and executing newsletters

• Strong skills in copywriting, content planning, and brand storytelling

• Experience growing audiences, improving engagement, and managing a content strategy

Nice-to-Have Skills:

• Highly organized and able to manage multiple campaigns at once

• Creative thinker with a strategic mindset

• Self-driven and accountable for results

• Strong communicator and collaborator