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Regional Marketing Lead, Biosurgery

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Full Remote
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Offer summary

Qualifications:

8-10 years of experience in local or regional marketing and product management in the pharmaceutical or MedTech industry., 2-4 years of expertise in the Biosurgery area, preferably with experience in hemostats., Strong knowledge of CRM systems like Salesforce and marketing technologies such as Salesforce Marketing Cloud., University degree in Marketing or a relevant field; a Master's degree is preferred..

Key responsabilities:

  • Develop and execute regional marketing brand plans to support long-term growth initiatives.
  • Lead the implementation of global marketing campaigns while maintaining brand identity and budget effectiveness.
  • Manage and improve marketing technologies, including CRM platforms and content management systems.
  • Create and implement training programs for healthcare professionals on the Biosurgery portfolio.

Corza Medical logo
Corza Medical Large https://corza.com/
1001 - 5000 Employees
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Job description

Our mission

At Corza Medical, our mission is to champion surgical providers with remarkable service and exceptional products that save time, money, and effort. We are a passionate team guided by our core belief that you should never have to choose between performance, value, and a quality customer experience. We are here to support you every step of the way.

Our brand promise

We deliver a collaborative experience by working directly with the surgical community to ensure you get the exact surgical tools you need at the right time and the right price.

  • Remarkable service A seamless, personal process designed around you and your needs.
  • Trusted performance Our product family is the result of years of experience championing surgeons and listening to their expertise.
  • Outstanding value No matter the surgical specialty, we deliver quality products for all markets.

Our people promise

Excellence is our Specialty and what makes us successful is our people. We are committed to fostering a positive, empowering and growth-oriented environment where all team members are encouraged to share their opinions and ideas. That means you will work alongside an accomplished and highly collaborative team that inspires commitment to our goal in attaining excellence in everything they do.

Job Purpose Summary

The Regional Marketing Lead will be driving the go-to-market strategy, commercialization, and lifecycle management of products. This role is critical in ensuring that the company’s products meet market needs, drive sales, and comply with regulatory standards while enhancing customer satisfaction. This role will work closely with medical, sales, customer service, and cross-functional teams to ensure effective product launches, market positioning, and ongoing product performance. The ideal candidate will have a strong background in product management, market & competitive analysis, with experience in the pharma or medical device industry.

Essential Duties And Responsibilities

  • Strategy: Develop and execute regional marketing brand plan to support the company’s long term growth initiatives, partnering closely with regional commercial & marketing teams.
  • Expertise: Acquire deep knowledge in Biosurgery products & its competitors - Monitor competitive landscape closely & implement strong competitive strategies to differentiate our product’s value proposition in the market and defend high market shares.
  • Campaigns Launch: Lead the implementation of global campaigns partnering closely with cross-functional leads (internal/external) while maintaining brand’s visual identity and marketing spend effectiveness.
  • Marketing Technology Experience: Management, roll-out and continuous improvement of marketing technologies, including CRM platforms (e.g., Salesforce), Salesforce Marketing Cloud, Marketing content management platform (e.g. Seismic) and other related technologies.
  • Training Management: Develop a strong & competitive HCP training program for training & workshops on the Biosurgery portfolio and implement in the region partnering with the regional MSL and Medical Affairs.
  • Conceptualize, prepare, moderate training & workshops program for commercial teams regionally with a variety of senior stakeholders to ensure a strong onboarding for new joiners and refreshers for experience sales team on Marketing collateral and technology tools

Job Qualifications

  • 8-10 years’ experience in local or regional marketing & product management positions in the pharmaceutical/MedTech industry.
  • Desirable to have 2-4 years expertise in Biosurgery area, experience working with hemostats preferred.
  • Strong Marketing/ product management experience (downstream) – Demand generation, product positioning, marketing campaigns, KOL relationship, competitive intelligence
  • Great knowledge of the European market.
  • Strong experience in CRM (Salesforce), Marketing cloud, sales enablement platform like Seismic etc.
  • Ability to drive change, engage with the region, work collaboratively and cross-functionally in a fast-paced, international matrix environment
  • Proven ability to deliver against expected outcomes leading complex, cross-organizational initiatives.
  • University Degree, Marketing or another relevant field, Master’s Degree preferred
  • Must be fluent in English and French (oral and written) – ideally knowledge of Spanish
  • Ability to travel up to 60 % internationally

What we value

  • Customer First - We deliver extraordinary experiences.
  • Accountability - We do what we say.
  • Integrity - We do what is right.
  • Inspired - We love what we do.
  • One Global Team -We before me, always.

Join us today and Excel@Corza !

Corza Medical is an equal opportunity employer. Corza Medical evaluates qualified applicants without regard to race, color, marital status, religion, sex, sexual orientation, gender identity, age, national origin, physical or mental disability, veteran status or other protected characteristics.

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Experience

Spoken language(s):
EnglishFrench
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Other Skills

  • Accountability
  • Collaboration

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