Social Media Manager - ZR_21145_JOB

This is a remote position.

Schedule: Monday to Friday, 9:00 AM – 4:30 PM, 30-minute unpaid break | Eastern Standard Time (EST) 

As the Social Media Manager for this innovative AC company, you’ll have the exciting opportunity to shape and execute a comprehensive social media strategy across multiple platforms. You’ll be at the forefront of the company’s digital presence, creating engaging content that not only builds brand awareness but also educates and connects with the community. This role offers a unique blend of creativity and analytics, allowing you to craft compelling narratives around HVAC services while driving measurable results. You’ll have the chance to work with cutting-edge marketing tools and collaborate with a dynamic team to push the boundaries of social media marketing in the HVAC industry.

Responsibilities

• Develop and implement innovative social media strategies that increase engagement, followers, and brand loyalty across Instagram, Facebook, and other relevant platforms
  
• Create and curate a diverse range of engaging content, including posts, stories, reels, and live videos that showcase the company’s expertise and personality
  
• Manage a content calendar to ensure consistent and timely posting across all social media channels
  
• Foster community engagement by responding to comments, messages, and interactions in a timely and brand-appropriate manner
  
• Design eye-catching marketing materials and brochures that align with the company’s brand identity and campaign objectives
  
• Collaborate with the marketing team to ensure social media efforts complement overall marketing strategies and campaigns
  
• Monitor and analyze social media performance metrics, providing regular reports and insights to drive continuous improvement
  
• Stay ahead of social media trends, platform updates, and industry developments to maintain a competitive edge
  
• Manage and optimize Facebook business pages to maximize reach and engagement
  

Requirements

Requirements

• Proven experience in social media management, preferably in a B2C environment
  
• Demonstrated success in growing social media audiences and increasing engagement metrics
  
• Proficiency in social media platforms, with expert-level knowledge of Instagram and Facebook
  
• Strong creative writing skills with the ability to adapt tone and style for different audiences and platforms
  
• Excellent visual design skills and proficiency in graphic design tools (e.g., Canva, Adobe Creative Suite)
  
• Solid understanding of social media analytics and performance metrics
  
• Ability to create trending, relevant content that resonates with the target audience
  
• Strong project management skills with the ability to handle multiple projects simultaneously
  
• Familiarity with social media management tools and scheduling platforms
  
• Bachelor’s degree in Marketing, Communications, or related field preferred
  
• 2+ years of experience in social media marketing or digital communications
  

Independent Contractor Perks

• HMO Coverage for eligible locations
  
• Permanent work from home
  
• Immediate hiring
  
• Steady freelance job