Bachelor’s degree in Marketing, Engineering, Science, Business Administration or related field., 5+ years’ experience in product marketing, product development, or related field., Strong project management skills., Excellent oral and written communications skills..
Key responsabilities:
Establishes long-term vision and strategy for assigned product ranges to achieve market performance goals.
Manages product life cycle and ensures compliance with quality systems and regulatory requirements.
Coordinates development and deployment of training and tools to support salespeople throughout the buyer's journey.
Determines product pricing based on market research and manages pricing strategies to balance growth and profitability.
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Founded in 1984, AFL is an international manufacturer providing end-to-end solutions to the energy, service provider, enterprise and industrial markets as well as several emerging markets. Our products are in use in over 130 countries and include fiber optic cable and hardware, transmission and substation accessories, outside plant equipment, connectivity, test and inspection equipment, fusion splicers and training. AFL also offers a wide variety of services supporting data center, enterprise, wireless and outside plant applications. Headquartered in Spartanburg, SC, AFL has operations in the U.S., Mexico, Canada, Europe, Asia and Australia, and is a wholly-owned subsidiary of Fujikura, Ltd. Of Japan.
AFL manufactures industry-leading fiber optic cable, connectivity and accessories and provides engineering and installation services for some of the largest telecom customers in the world. Our company was founded in 1984 with a single fiber optic cable and today, we manufacture thousands of products, generate an excess of $1.5B in revenue, and employ approximately 7,000 associates worldwide. At AFL, we recognize that our employees are our greatest asset. We hire and train each individual, investing in them to ensure success in their careers. With a commitment to professional development and growth, let us connect you to your next career opportunity.
What We Offer
Flexible time off policy
401K Company match (up to 4% - dollar for dollar)
Professional development, training, and tuition reimbursement programs
Excellent medical, dental, vision, and life insurance policy options
Opportunities for career advancement with an industry leading company!
We are seeking a Product Line Manager (PLM) to join our Connectivity team. The Product Line Manager’s primary role is to deliver product and market intelligence to AFL with the objective of increasing market share for assigned product range(s). The PLM will define product, pricing, and promotion strategies. This position will be able to work remotely from anywhere in the United States.
Responsibilities
Strategy
Achieves long term market performance goals by establishing the long-term vision and
strategy for assigned product ranges
Acts as the champion and evangelist for communicating the product line vision and
strategy to all relevant participants and stakeholders
Portfolio Management
Successfully manages designated product range(s) over its life cycle in the broader product portfolio of the business area in a manner that maximizes the overall return/profit to the company, within the context of company, business area and marketing plans.
Ensures compliance with quality systems, regulatory requirements, and commercial change process.
Leads the commercial input to the product development process including the development of product market requirements and identification of target market segments and customers for new products.
Manages all aspects of the product (s) life cycle starting with the detailed planning phase (in development) until the product is terminated. Defines Product Models and Structures.
Identify Offerings Items & Structures.
Sales Enablement
Identifies the requirements for coordinating the development and deployment of the training, content, processes, practices, and tools needed to support salespeople throughout the buyer's journey. This includes working collaboratively with sales, marketing, partners and other key stakeholders to increase sales results and productivity.
Responsible for the performance of new product introductions including accountability for project pro-forma post launch financial performance.
Pricing
Determines product pricing by utilizing market research data; reviewing production and sales costs; anticipating volume; costing special and customized orders.
Effectively manages price including list price and customer or project level discounting to balance growth, capacity utilization and product line profitability objectives.
Other
Establishes a commitment to quality and communicate the importance of meeting statutory, regulatory and customer requirements.
Ensures quality policy is understood, implemented and maintained at all levels of the organization.
Establishes and communicate quality objectives that are measurable and consistent with the quality policy.
Qualifications
Bachelor’s degree in Marketing, Engineering, Science, Business Administration or related field.
5+ years’ experience in product marketing, product development, or related field
Strong project management skills
Ability to travel up to 25 – 30%.
Preferred Qualifications
Optical networking or telecommunications product/industry/technical acumen