3-5 years of experience in lead generation, sales, or appointment setting., Strong experience in cold calling and outbound sales strategies., Exceptional verbal and written communication skills with a persuasive approach., Tech-savvy with hands-on experience in tools like Apollo, LinkedIn, and CRM platforms..
Key responsabilities:
Identify, engage, and secure high-quality leads through cold calling and email campaigns.
Conduct outbound calls to potential clients and schedule appointments for the sales team.
Create and manage targeted email campaigns and optimize outreach strategies based on performance metrics.
Collaborate with the sales team to refine lead qualification criteria and develop innovative outreach strategies.
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Job Overview
Our team is looking for a motivatedLead Generation and Appointment Setting Specialistto join our dynamic team and play a key role in advancing our sales pipeline. As aLead Generation and Appointment Setting Specialist, you will be responsible for identifying, engaging, and securing high-quality leads through strategic cold calling, email campaigns, and social selling techniques. Your goal is to generate and schedule appointments with potential clients, ensuring our sales team connects with the right opportunities. This role requires a proactive, analytical, and results-driven individual who excels in outreach and relationship-building.
Job Description
As theLead Generation and Appointment Setting Specialist, part of your responsibilities will include:
Prospecting & Lead Generation
UtilizeApollo(or similar tools) to build targeted prospect lists based on industry segments.
Research and identify high-potential leads throughSales Navigatorand other lead enrichment tools.
Craft personalized outreach strategies tailored to the ideal customer profile.
Cold Calling & Appointment Setting
Conduct outbound calls to potential U.S.-based clients, securing appointments for the Sales Team.
Customize pitch approaches to align with different industry segments and client needs.
Track call outcomes, optimize strategies, and refine messaging based on feedback.
Email Outreach & Social Selling
Create and manage targeted email campaigns usingApolloor similar platforms.
Optimize email deliverability, analyze performance metrics, and enhance engagement.
Expand and nurture professional connections through LinkedIn networking andsocial sellingstrategies.
Lead Management & Reporting
Categorize leads based on interest levels and maintain detailed records in CRM systems.
Track performance metrics, analyze trends, and provide insights for continuous improvement.
Adjust outreach strategies based on data-driven feedback and business needs.
Collaboration & Continuous Improvement
Work closely with the Sales Team to refine lead qualification criteria.
Participate in brainstorming sessions to develop innovative outreach strategies.
Stay updated on industry trends and new prospecting techniques.
Requirements
At least 3-5 years of experience in lead generation, sales, or appointment setting.
Exceptionalverbal and written communication skillswith a persuasive approach.
Ability to craft compellingsales copywritingfor outreach messages.
Strong analytical skills and business acumen to align outreach efforts with company goals.
Tech-savvy with hands-on experience in:
Apollo (or Lemlist, Hunter.io):Fundamental for lead prospecting and cold email campaigns, including creating segmented prospect lists and initiating personalized outreach.
LinkedIn & Sales Navigator (or Dux-Soup, Adapt):Essential for identifying and engaging with potential leads through social selling strategies.
SalesQL (or ZoomInfo, Clearbit):Skilled in utilizing data enrichment tools for crafting personalized outreach strategies.
Zoho Bookings (or Calendly, Acuity Scheduling):Proficiency in using scheduling tools for streamlined appointment bookings.
Microsoft Excel and Google Sheets:Essential for data management and analysis.