Creative Director

Greenpark’s continued success is dependent on the strength and depth of our valued long-term client relationships. And is built upon the quality of the assets we deliver. 

Our relationships are proactive and never passive, we are tireless in our pursuit of knowledge and understanding of our clients' business, needs, challenges and competitors.  

Our clients trust us because we deliver top quality work efficiently, to budget and on time, with a positive attitude and the tenacity it takes to make great work happen. Great content is the common goal that fuels us all.  

Our ambition is to be engaged across every aspect of our clients' business where we have the expertise and skills to such an extent that we become indispensable to them. 

This role description is not a box that you are put in. It is a definition of your core responsibilities.

In a company like ours, you are encouraged and expected to contribute to many wider issues.  

KEY Responsibilities (AND NOT LIMITED TO): 

DEVELOP CONCEPT & STRATEGIES 

• Enhancing creative brief by gathering information and data through research 
• Oversee the creative approach across all client briefs 
• Interpreting the brand’s needs and developing concept/ ideas 
• Lead brand ideation and campaign ideas across social channels and publishing platforms
• Develop and present creative strategies and ideas for our clients to grow billings and deliver client success 

LEAD & INSPIRE TEAM 

• Lead and manage creative production team (including brainstorming session, storytelling ideation and supporting the production and social team)  
• Inspire, motivate, and communicate effectively
• Work closely with Head of Design & Head of Copy including copywriters, art directors, graphic designers, and social media managers
• Continuously inspire and share with your team on creative trends and developments 

MANAGING DAY-TO-DAY 

• Managing and supervising all projects and team resources.
• Ensuring resources are allocated according to project needs.
• Ensure all work to be accurate and meets the brand guidelines in a timely manner (within deadline set)
• Meeting client objectives, values, budgets, and deadlines.
• Reviewing team’s daily work and evaluating creative team performance and guiding improvements.
• Maintain awareness of your team’s pressures and challenges; and work to resolve where possible 

RAISING THE BAR 

• Define creative quality benchmarks and then build capabilities across the business to achieve those consistently.
• Set and maintain high standards and lead by example
• Support the development of benchmarks for the performance of creative content, and work with the SEO team on the framework for measuring the impact of content in Search, Social, and Paid Media channels.
• Own the quality sign-off of creative output pre/ post-production