Marketing Intern at Authentica Solutions

About Authentica Solutions

At Authentica Solutions, our mission is to revolutionize education through innovative technology solutions that empower educators and improve student outcomes. We are a leading EdTech organization dedicated to serving educational institutions—including Departments of Education, education software providers, school districts, and institutions of higher learning—by addressing complex challenges with straightforward, effective solutions.

Our team comprises technologists and former educators who have devoted their careers to making technology in the education sector relevant, user-friendly, and compliant. We value individuals eager to make a difference in a fast-paced environment that embodies an entrepreneurial spirit and a can-do attitude. If you are ready to roll up your sleeves and provide best-in-class leadership and teamwork for our team and customers, we encourage you to apply.

Internship Program Overview

At Authentica Solutions, we recognize the importance of nurturing early-career talent and providing opportunities to gain real-world experience. Our Internship Program is designed to offer students comprehensive insight, experience, and expertise in the education technology sector. This 6-week program aims to provide interns with hands-on experience, mentorship, and networking opportunities.

Program Details:

• Duration: 6 weeks
• Start Date: June 2, 2025
• End Date: July 11, 2025
• Location: Remote (U.S. only, specific states)
• Hours: Monday through Thursday, 9:00 AM – 5:30 PM EST (30 hours per week)

Program Objectives:

• Hands-on Learning: Enable interns to apply academic knowledge to real-world projects, enhancing their practical skills and understanding of industry practices.
• Professional Development: Provide mentorship and guidance to help interns improve technical abilities, problem-solving skills, and project management capabilities.
• Innovation and Contribution: Engage interns in collaborative projects that encourage innovative thinking and contribute to the development or improvement of our products and services.
• Cross-functional Exposure: Offer opportunities to interact with various departments, fostering a holistic understanding of the organization's operations and encouraging interdisciplinary collaboration.
• Feedback and Growth: Implement a structured feedback system to regularly assess performance, promote continuous learning, and support interns' professional growth.

Program Structure:

• Orientation: Introduce interns to company culture, values, policies, and procedures to ensure a smooth onboarding process.
• Project Assignments: Assign real-world projects under the guidance of experienced mentors, allowing interns to apply their skills in practical settings.
• Training and Development: Conduct workshops and training sessions aimed at enhancing both technical and soft skills relevant to the industry.
• Mentorship: Pair each intern with a mentor who provides guidance, feedback, and support throughout the program, aiding in goal setting and professional development.
• Evaluation and Feedback: Offer ongoing feedback and conduct formal evaluations to assess performance, acknowledge achievements, and identify areas for improvement.
• Final Presentation/Capstone: Conclude the program with interns presenting their projects and accomplishments to company leadership and peers, showcasing their contributions and learning outcomes.

Eligibility Criteria:

The Internship Program is open to undergraduate and graduate students currently enrolled in accredited institutions within the United States. Candidates from diverse backgrounds and academic disciplines are encouraged to apply. Please note that due to employment regulations and tax requirements, we are only able to hire candidates residing in the following states: Alabama, Florida, Georgia, Illinois, Maryland, North Carolina, Pennsylvania, Texas, and Utah.

We believe this program will provide valuable experiences that contribute significantly to the professional growth of our interns while infusing fresh perspectives into our organization.

Marketing Intern Position Overview

Authentica Solutions is seeking a motivated and creative Marketing Intern for a 6-week summer internship focused on digital marketing within the education technology space. This opportunity is ideal for a marketing student or recent graduate eager to gain hands-on experience in social media management, campaign execution, data analysis, and brand awareness strategies.

Working closely with our VP of Marketing, you will play an integral role in engaging our audience, driving demand for our Education Intelligence Platform, and executing real-world marketing initiatives. If you’re tech-savvy, passionate about marketing, and ready to contribute to impactful campaigns, we’d love to hear from you!

Key Responsibilities

Social Media & Content Marketing:

• Assist in managing and posting content on LinkedIn and YouTube.
• Monitor engagement and track performance.
• Research and propose creative social media content ideas aligned with our brand voice.

Campaign Support & Demand Generation:

• Support email marketing efforts, including list management, scheduling, and reporting.
• Assist in executing digital marketing campaigns, including paid search (SEO/SEM) and social ads.
• Help develop and refine messaging for key audiences, ensuring consistency across channels.
• Research competitors and industry trends to inform marketing strategies.

Conference & Event Planning Support:

• Assist in planning conference participation, from logistics to marketing activations.
• Research and identify new conferences and speaking opportunities to expand our presence.
• Support the activation of strategic partnerships that offer untapped event opportunities.

Awards, Podcasts & Thought Leadership:

• Research awards opportunities for Authentica and help manage submission processes.
• Identify potential podcast guest opportunities and assist with outreach.
• Support efforts to position our executives as thought leaders in the industry and help prepare for our annual report development.

Analytics & Reporting:

• Track and analyze key marketing metrics using Google Analytics, social media insights, and Zoho CRM (experience with Zoho preferred, but not required).
• Support A/B testing efforts for emails, ads, and website content to optimize engagement.

Website & SEO Support:

• Assist with minor website updates in WordPress, including content updates and optimizations.
• Research SEO best practices and help improve website visibility.

Qualifications & Skills

Required:

• Current student or recent graduate in Marketing, Communications, Business, or a related field.
• Strong written and verbal communication skills.
• Experience managing or contributing to social media accounts for a brand, business, or organization.
• Familiarity with marketing analytics tools like Google Analytics, social media insights, or similar platforms.
• Basic knowledge of email marketing, digital campaigns, and SEO best practices.
• Detail-oriented with strong organizational and multitasking abilities.
• Comfortable working independently in a remote environment.

Preferred:

• Experience with Zoho CRM, HubSpot, or another CRM platform.
• Hands-on experience with WordPress or similar CMS.
• Exposure to paid search (Google Ads) or paid social campaigns.
• Interest in the education technology sector.

Why Join Us?

At Authentica, we foster a culture of innovation, collaboration, and continuous learning. As a marketing intern, you’ll gain real-world experience, working closely with an experienced VP of Marketing and learning from industry leaders. You’ll have the opportunity to contribute meaningful work that directly impacts our brand and growth, from shaping social media strategies to analyzing campaign performance. Our flexible remote work environment allows you to take ownership of projects, develop valuable skills, and build a strong foundation for your marketing career.