Offer summary

Qualifications:

5+ years of experience in marketing, digital content management, or communications., Strong writing ability with a focus on storytelling for digital platforms., Experience managing digital channels and using CMS and social media tools., Familiarity with SEO and web analytics for content strategy..

Key responsabilities:

Manage and update LMI’s website to ensure brand consistency and accuracy.

Plan and schedule content for social media channels aligned with marketing objectives.

Write and edit engaging content for digital platforms, maintaining a clear brand voice.

Monitor digital performance metrics and provide reports with recommendations for improvement.

Job description

Overview:

LMI is seeking a Brand Channels Marketer to support and enhance our digital presence across owned channels, including the website and social media platforms. This role will work under the Media & Brand Channels Manager, collaborating with marketing teammates and stakeholders across the business to ensure that LMI’s brand is consistently and effectively represented in digital spaces.

The ideal candidate has 5+ years of experience in marketing, communications, or a related field, with expertise in digital content management, social media, and brand storytelling. They should have a strong ability to craft compelling content, manage stakeholder relationships, and optimize digital platforms to maximize engagement and visibility.

Responsibilities:

Digital Channel Management

Website Content Management
- Maintain and update LMI’s website to ensure accuracy, consistency, and alignment with brand messaging.
- Collaborate with content creators, designers, and developers to enhance user experience and optimize site navigation.
- Ensure SEO best practices are followed to improve search rankings and visibility.
Social Media Oversight
- Plan, manage, and schedule content for LMI’s social media channels, ensuring alignment with brand and marketing objectives.
- Monitor engagement, respond to comments/messages when appropriate, and escalate issues as needed.
- Work with creative teams to develop compelling visuals and multimedia assets.

Content Development & Brand Consistency

Write and edit engaging content for digital channels, ensuring a clear, consistent, and compelling brand voice.
Align website and social media content with larger marketing campaigns, corporate initiatives, and industry trends.
Collaborate with internal stakeholders, including business units and leadership, to develop messaging that resonates with LMI’s audiences.

Stakeholder Management & Collaboration

Partner with internal team mates and SMEs to gather insights and shape content strategies.
Act as a bridge between business teams and marketing to ensure LMI’s brand is effectively represented in external-facing digital channels.
Provide guidance and best practices to internal teams on social media engagement and content development.

Digital Performance Tracking & Optimization

Monitor and analyze website and social media performance metrics to inform content strategy and engagement tactics.
Provide regular reports on key performance indicators (KPIs) and make recommendations for improvement.
Work with analytics tools (e.g., Google Analytics, social media insights, HubSpot) to track user behavior and refine digital strategies.

Qualifications:

5+ years of experience in marketing, digital content management, communications, or a related field.
Clear and consistent writing ability, with a strong grasp of storytelling for digital platforms.
Experience managing digital channels, including website CMS platforms and social media scheduling tools.
Excellent communication skills, with the ability to translate complex ideas into compelling, audience-oriented content.
Comfortable with stakeholder management, working collaboratively across teams to align messaging and priorities.
Familiarity with the GovCon market and marketing to federal audiences.
Experience with UI/UX principles is a plus, especially in optimizing website navigation and user engagement.
Basic knowledge of SEO and web analytics to inform content strategy and performance tracking.
Ability to work independently and collaboratively in a fast-paced, matrixed environment.

Required profile