Sr. Strategics Regional Marketing Manager - East

As a global leader in cybersecurity, CrowdStrike protects the people, processes and technologies that drive modern organizations. Since 2011, our mission hasn’t changed — we’re here to stop breaches, and we’ve redefined modern security with the world’s most advanced AI-native platform. Our customers span all industries, and they count on CrowdStrike to keep their businesses running, their communities safe and their lives moving forward. We’re also a mission-driven company. We cultivate a culture that gives every CrowdStriker both the flexibility and autonomy to own their careers. We’re always looking to add talented CrowdStrikers to the team who have limitless passion, a relentless focus on innovation and a fanatical commitment to our customers, our community and each other. Ready to join a mission that matters? The future of cybersecurity starts with you.

About the Role:

The Sr. Strategics Regional Marketing Manager, East role drives strategic account-based marketing initiatives and executes sophisticated ABM campaigns across the East strategics sales organization. This role requires deep expertise in 1:1, 1:few, and 1:many ABM strategies, with a focus on creating personalized, multi-channel experiences for target accounts. The position will lead regional programs that align marketing and sales efforts to drive engagement, pipeline acceleration, and revenue growth within identified strategic accounts segment.

What You'll Do:

• Orchestrate effective collaboration with sales and cross-functional leaders to drive strategy and execute campaigns that will create, expand, and accelerate pipeline for strategic accounts

• Design and implement comprehensive ABM strategies, including account selection, intent monitoring, and personalized content development

• Lead account-specific campaign planning and execution, utilizing advanced account insights and buyer journey mapping and partner ecosystem

• Develop and manage regional and targeted ABM programs leveraging multiple channels including direct mail, digital advertising, custom events, and personalized content experiences

• Create account-specific metrics and KPIs to measure program success and ROI

• Build and optimize ABM tech stack utilization (6sense, Demandbase, etc.) to enhance targeting and personalization

• Drive account-based analytics and reporting to demonstrate program impact and optimize strategies

• Partner across the marketing organization, from regional counterparts to corporate, to advocate for inclusion of strategics in key programs and seamlessly communicate to the sales team

What You'll Need:

• 12+ years of B2B marketing experience with at least 7 years specifically focused on ABM program development and execution

• Ability to effectively collaborate with both sales leaders and teams on a common pipeline mission.

• Proven track record of successfully implementing enterprise-level ABM programs that have delivered measurable pipeline and revenue impact

• Deep understanding of ABM technologies and martech stack integration (Marketing Automation, CRM, Intent Data platforms, etc.)

• Experience in developing account-specific content strategies and personalization at scale

• Strong expertise in account selection methodologies and ICP development

• Demonstrated success in building and managing relationships with senior stakeholders across sales and marketing

• Advanced knowledge of ABM metrics and analytics, including account engagement scoring, attribution modeling, and ROI measurement

• Experience managing program budget and demonstrating return on investment

• Strong knowledge of ABM platforms (6sense, Demandbase, etc.)

• Advanced account analytics and reporting capabilities

• Strong understanding of intent data and how to leverage it effectively

• Experience with account-based advertising and media planning

• Expertise in developing account-specific content and messaging strategies

• Strong project management and cross-functional leadership abilities

Bonus Points:

• Experience in cybersecurity is a benefit

• Certifications in ABM platforms and methodologies

• Past experience working with third party providers (conferences, demand gen, list services, etc.) and agencies

• Courage to take initiative, address problems, and make continuous process improvements

• Commitment to professionalism and personal growth.

• A curiosity for data and enjoys measuring results and uncovering trends

#LI-MJ1

#LI-REMOTE

Benefits of Working at CrowdStrike:

• Remote-friendly and flexible work culture

• Market leader in compensation and equity awards

• Comprehensive physical and mental wellness programs 

• Competitive vacation and holidays for recharge  

• Paid parental and adoption leaves

• Professional development opportunities for all employees regardless of level or role

• Employee Resource Groups, geographic neighbourhood groups and volunteer opportunities to build connections

• Vibrant office culture with world class amenities

• Great Place to Work Certified™ across the globe

Right to Work