Group Manager, Lifecycle Marketing Technology

Description

Overview

As Group Manager, Lifecycle Marketing Technology, you will oversee and lead of dynamic team of technical lifecycle marketeers who implement performance email and SMS notifications to our customers. The ideal candidate will be a data-driven, technical, and innovative marketeer with a proven track record in developing and executing successful lifecycle marketing strategies that directly influence key business drivers across multiple programs and channel surfaces. This role offers the opportunity to shape the customer journey, drive customer engagement, and enhance our brand's impact. This role reports into the Director, Marketing Technology, and will be a close partner to product management, data science, and engineering leaders to align campaign strategy execution across all of our surfaces where customers meet us.

As Group Manager to our lifecycle marketing technology team, you will be directly responsible for defining our audiences and traits needed to personalise and coordinate messaging across our performance email and SMS surfaces as well as defining the cadence and delivery mechanisms that optimise our programming—helping us achieve the right message, right time, right channel trifecta. You directly oversee all performance notification programming coming from our marketing automation platform (Salesforce Marketing Cloud) and own the execution of email and SMS campaigns as briefed by our Lifecycle Marketing Strategy and Campaigns team. You will be on the forefront of driving personalisation throughout our messaging and will be responsible for identifying traits needed to achieve this goal and working up and across our organisation to bring that ideal state to life.

To succeed in this role you will need to be a player-coach—delegating as needed and getting work through your team while mentoring them in operational leading practices, while taking on individual contributor responsibilities of defining and executing our audit mechanisms to ensure success programming and being the first line of defence for any data or system outages that directly impact the programming of your team. You will be a team player who is unconcerned with placing blame and will instead be focused on identifying root causes of system/programming failures and working to mitigate negative impacts while identifying how to amplify positive technology outcomes via existing or new tools and processes.

A day in your life will involve opening your daily audit reports to keep our programming running at an optimal state and then reviewing other performance dashboards to identify areas where we can drive improvements. You will meet regularly with your direct peer, the Group Manager, Lifecycle Marketing Campaign Strategy, to align on campaign prioritisation, audience targeting, and campaign build processes; meeting with product managers, data science analysts, and engineering leads to review data pipelines and functional processes that enable this programming to be prioritised.

You will:   

●        Lead, mentor, and develop a team of technical lifecycle marketing managers who are directly focused on the development of performance notifications to our customers via our martech stack, ensuring quality and accurate targeting and delivery of these communications.

●        Leverage customer data and insights to create actionable segments, personas, and behavioural profiles that enable our campaign team to develop and use these traits for performance communications across email and SMS.

●        Drive the utilisation of marketing automation platforms and technology tools to enhance efficiency, scale campaigns, and deliver a seamless customer experience. Stay current with industry trends and emerging technologies to drive innovation.

●        Collaborate with leaders across the marketing organisation and stakeholder teams (data science, business systems) to build a martech roadmap and drive alignment to this roadmap for business objectives of the lifecycle marketing organisation.

●        Troubleshoot data pipeline or technical process outages and drive issue resolution across our marketing automation platforms and escalate issues as needed to the Director, Marketing Technology.

●        Monitor performance of the Lifecycle Marketing martech platforms and data feeds and look for ways to optimise them upstream at the source to downstream at the execution level for all Lifecycle Marketing programming.

You have:

●        Bachelor's degree in Marketing, Business, or related field. Master's degree is a plus.

●        Minimum of 7 years of experience in marketing, with at least 3 years of direct experience in lifecycle marketing.

●        Demonstrated experience leading and managing a team of marketing professionals.

●        Proficiency in marketing automation platforms, CRM systems, and analytics tools.

●        Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.

●        Excellent communication and interpersonal skills, with the ability to collaborate effectively across departments and levels of the organisation.

●        Strategic thinker with a track record of developing and executing successful lifecycle marketing strategies.

●        Creative problem solver who can identify opportunities, drive innovation, and adapt to changing market dynamics.

●        Strong project management skills with the ability to manage multiple campaigns and initiatives simultaneously.

●        Knowledge of industry best practices, trends, and emerging technologies in lifecycle marketing.