Shopify Segment Marketing Lead – Retention & Growth

Who is Bold Commerce’s Shopify Division?

Since 2012, Bold’s Shopify Division has been at the forefront of Shopify app development, dedicated to fostering brand growth by boosting the platform’s capabilities with top-notch service.  With over 760,000 merchants served, we remain dedicated to shaping the future of eCommerce within the Shopify ecosystem.

Named one of Built In Austin’s Best Places to Work, Canada’s Top Employers for Young People, and Manitoba’s Top Employers, we're a dynamic team that truly cares about building the future of ecommerce. We live by the BUILDERS Code, a shared set of practices, beliefs, and values that help shape our 100% remote company.

With team members (Builders) located throughout Canada and the U.S., and backed by investors like OMERS Ventures, WhiteCap Venture Partners, and Round13 Capital, Bold is leading the way to a better ecommerce future.

About the role

We’re looking for a strategic and data-driven Shopify Segment Marketing Lead to focus on retaining merchants, increasing app engagement, and driving cross-sell and upsell opportunities across Bold’s Shopify app portfolio. This role is ideal for someone passionate about lifecycle marketing, customer retention, and maximizing customer value.

What You’ll Do

• Design and execute lifecycle marketing campaigns that improve merchant engagement and reduce churn.
• Identify and implement strategies that convince merchants to adopt additional Bold apps.
• Use data to understand different merchant behaviours and tailor marketing efforts accordingly.
• Ensure merchants fully understand the value of Bold’s apps through targeted email, content, and in-app messaging.
• Leverage email, paid retargeting, landing pages, webinars, and social media to keep merchants engaged.
• Work closely with Product and Customer Success to highlight app features and competitive advantages.
• Work with Product, Sales, and Customer Success teams to improve the merchant experience.
• Utilize HubSpot and other tools to optimize lifecycle marketing, churn reduction, and upsell paths.
• Track and analyze data on customer engagement, retention rates, churn reasons, and upsell conversions.
• Manage demand generation agencies and other partners to drive lifecycle marketing success.
• Continuously test and refine strategies to maximize customer lifetime value.

What we’re looking for

• Experience in Shopify, SaaS, ecommerce, and/or lifecycle marketing with a focus on retention and customer growth.
• Expertise in email marketing, marketing automation, customer segmentation, and paid retargeting.
• Hands-on experience with HubSpot, customer engagement tools, and performance reporting.
• Strong understanding of Shopify merchants and their business needs.
• Data-driven mindset with the ability to analyze trends and optimize strategies based on insights.
• Strong communication and collaboration skills to work cross-functionally with Product, Sales, and Customer Success teams.

Our Investment in YOU!

Benefits designed to support your well-being and happiness:

• 💰 Competitive compensation that reflects your experience and skills
• 💼 Employer Paid Health & Dental Benefits, Virtual Care, & Disability top-up - starting day 1! 🏥
• 🧠 Virtual mental health and EAP platform for support anytime
• 🌱 Annual Health Benefit ($1,000 per year) to help you thrive!
• 🌍 Working remotely - anywhere in Canada & the United States!
• 📈 Employee Options to help you grow with us!
• 🏡 Flexible work hours
• 💸 Annual Bonus Program aligned to your Job Level
• 🌴 Competitive paid vacation days (starting at 3 weeks)
• 🤝 Employer Paid Employee & Family Assistance Program (EFAP)