Offer summary

Qualifications:

4-7+ years of experience in writing engaging content, preferably in IT or B2B sectors., Tertiary education in Communications or Journalism or relevant industry experience., Strong understanding of digital marketing channels and strategies, including SEO and CRO best practices., Excellent verbal and written communication skills with a keen attention to detail..

Key responsabilities:

Utilize AI tools to create, optimize, and personalize content across various digital platforms.

Proofread and edit content to ensure clarity and alignment with brand voice.

Manage the editorial calendar to align content with the buyer journey and optimize for SEO.

Research and suggest strategies based on market trends and analytics to enhance content effectiveness.

Job description

WANTED AI CONTENT EDITOR

Are you passionate about crafting compelling content and using AI to enhance efficiency and creativity? Are you ready to take ownership of content strategy and execution, pushing the boundaries of digital marketing and thought leadership?

If you’re looking for a career rather than a job, we have the role for you!

At Insentra, collaboration, celebration, and innovation are the foundation of not only our success but yours. We pride ourselves on create an amazing workplace culture where we value the work of our crew and want to see them rise as experts in their fields. We are even prepared to guarantee it – come say hi on our life page.

WHAT WE’RE LOOKING FOR

Are you an avid storyteller with a penchant for writing content? Do you have the constant urge to correct typos in everything you read, be it a news piece, a menu or even a birthday card? Then this is the role for you!

We are a vibrant, close-knit marketing team, seeking a content champion to help bring key messages to our audience groups in a simple, jargon-free manner. Audiences are overwhelmed with the amount of excellent content currently in market and we need you to help them to break through the noise and to make sense of it all.

WHAT YOU’LL LOVE DOING

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Utilise AI-powered tools to ideate, draft, optimise, and personalise content for various digital platforms, including blogs, social media, videos, and websites.

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Proofread, edit, and refine content to ensure clarity, consistency, and alignment with Insentra’s brand voice.

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Manage the editorial planning calendar to ensure all content is mapped to different stages of the buyer journey and optimised for SEO and CRO.

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Planning, researching and copywriting for a wide range of marketing materials for brochures, websites, landing pages, email marketing campaigns and everything else in between.

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Actively research and suggest recommendations, ideas and strategies based on market trends and changes, customer insight and analytics.

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Establish guidelines and style standards to maintain quality and consistency in AI-generated content.

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Work with clients and partners to develop testimonials and compelling case studies.

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Measure the success and ROI for assigned content, including testing alternatives and adjusting approach and messaging based on results

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Help establish AI-assisted workflows, guidelines, and best practices for scalable content production.

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Write and distribute press releases, award applications, and tender submissions.

EXPERIENCE REQUIRED

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4-7+ years of experience writing engaging content, ideally in an IT and other B2B organisations

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Demonstrated experience and understanding of digital marketing channels and strategies (Blog, Email, Social, Search, Video etc.) and written communication designed to drive action

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Highly developed verbal and written communication skills

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Solid attention to detail and organisational skills

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Strong analytical abilities in researching topics and producing tailored content for our target audience

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Good understanding of SEO & CRO best practices

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Excellent communication and collaboration skills across multiple stakeholders, seniority levels, and teams

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Advanced experience working within the Microsoft Office Suite (Word, PowerPoint and Outlook)