Director, Retail Brand

Director of Retail Brand Marketing 

Position Overview:  

Brilliant Earth is searching for a Director of Retail Brand Marketing to lead and execute the retail brand experience within its approximately 40 showroom locations across the United States. The ideal candidate has demonstrated experience as a strategic retail marketing leader who has conceived, executed, and maintained elevated brand experiences for premium consumer brands. With a strong presence in both physical retail showrooms and e-commerce, Brilliant Earth aims to create an elevated, premium Brand experience across all consumer touchpoints. We are seeking a seasoned and innovative Retail Brand Marketer to bring the Brilliant Earth brand to life across our physical showroom experiences. 

As the Director of Retail Brand Marketing, you will play a pivotal role in shaping and driving the retail brand strategy across all touchpoints, ensuring a seamless and compelling customer journey. This leadership position requires a visionary marketer with a deep understanding of both traditional and digital retail landscapes, a passion for the jewelry industry, and a proven track record of successfully leading and executing brand marketing initiatives. Additionally, you will serve as a critical team member in the development of new showrooms, contributing your expertise to create immersive and elevated brand experiences. 

Responsibilities: 

• Develop and articulate a comprehensive retail brand marketing strategy aligned with overall business and brand objectives. 
• Lead the integration of retail brand marketing initiatives across physical stores, e-commerce, and other emerging channels. 
• Provide strategic direction to cross-functional teams to ensure a cohesive and consistent brand experience across all showroom formats. 
• Collaborate with key stakeholders to create a unified brand presence that maximizes customer experience and loyalty.  
• Serve as a critical team member in the development of new showrooms, ensuring the retail brand experience is seamlessly integrated into the showroom design and customer journey. 
• Collaborate with cross-functional teams to bring the brand to life in physical spaces, optimizing design, layout, visual merchandising, and overall consumer experience. 
• Oversee the development and execution of integrated marketing campaigns that drive traffic, sales, and brand affinity. 
• Serve as a critical member of the Brand leadership team in defining and communicating the brand positioning, ensuring it resonates with our target audience and reflects the brand's unique value proposition.  
• Partner with Sr. Director of Brand to craft compelling and effective messaging that differentiates the brand and drives customer engagement. 
• Foster a culture of creativity, innovation, and accountability within the marketing department. 
• Develop and manage the retail brand marketing budget, ensuring optimal allocation of resources for maximum impact. 

Qualifications:  

• 10+ years of experience in retail brand marketing with a D2C brand, luxury/considered purchase and omnichannel experience preferred.  
• Proven track record of developing and leading retail executions at scale. 
• Robust leadership skills with the ability to inspire and guide cross-functional teams. 
• Exceptional strategic thinking, problem-solving, and analytical skills. 
• Excellent communication and collaboration abilities. 
• Ability to effectively balance multiple projects simultaneously and maintain a high level of adaptability, organization and attention to detail in a fast-paced environment.  
• Understanding and acceptance of diversity, equity, inclusion and workplace belonging concepts.  
• Interest in socially and environmentally responsible organizations and products  
• Bachelor's degree in Marketing, Business, or a related field; advanced degree is a plus.
• Ability to travel 25% of the time

More About Us: 

At Brilliant Earth, our mission is to cultivate a more transparent, sustainable, compassionate, & inclusive jewelry industry. We believe in creating jewelry you can feel good about wearing, without ever compromising between quality and conscience. We are hard-working team players that welcome challenges and rise to any occasion. Our community of collaboration, respect and encouragement is fostered by frequent team events, cross-departmental meetings and celebrating our wins, big and small. As one of the fastest growing e-commerce jewelers in the world, we're searching for bright and passionate people who are excited to make an impact from day one and grow with the company to take on greater responsibility over time.

Brilliant Earth recognizes the value of diversity and inclusion on our team, as we work together to reinvent fine jewelry in a thoughtful and modern way. At Brilliant Earth, we celebrate each other – our successes, the lessons along the way, and the unique perspectives each individual brings to our team. It is our intent to maintain a work environment and hiring process which is free of harassment or discrimination because of sex, race, religion, color, national origin, physical or mental disability, genetic information, marital status, age, sexual orientation, gender identity, military service, veteran status, or any other status protected by Federal, State or local laws. We are committed to complying with all Federal, State and local laws providing Equal Employment Opportunities, and all other employment laws and regulations.

If you need assistance or reasonable accommodation completing an application or at any stage of the interview process, please reach out to us at accommodations@brilliantearth.com.