VP, Marketing

Position Description

Eleanor Health’s Vice President of Marketing is responsible for leading Eleanor’s marketing strategy and efforts to achieve revenue and new membership goals. This role reports to the Chief Growth Officer (CGO).

Primary Responsibilities

• Develop an annual marketing plan and budget to deliver on new membership targets.  Create detailed test and learn plans.  Reforecast budget and performance quarterly.
• Lead direct to consumer marketing including
• Website/SEO, Google My Business
• Paid Advertising (Search, Social, Display/Native, Podcast/Video Streaming, Direct Mail, SMS & Email, Out of Home) 
• Directories including insurance directories and national directories
• Word of Mouth and personal recommendations

• Lead outreach marketing to assigned list of prospective members including Salesforce Marketing Cloud journeys to specific prospective members including direct mail, email, sms and telephonic outreach.   
• Lead KPI reporting for marketing campaigns.  Report weekly and monthly on performance.  Share insights and learnings from test-and-learn plans.  Leverage marketing analyst for report development and ad hoc analysis.
• Develop a strong brand. Lead branding and external communication efforts including brand management, public relations, speakers & awards
• Create marketing collateral (creative briefs, copywriting, graphic design, printing) for local and national referral specialists and other partners
• Lead Member Experience and NPS activities.  Responsible for NPS surveys and distributing monthly results and insights.  Lead UX research and insights for the entire Eleanor Health organization.
• Manage marketing team and budget.  Provide guidance and mentorship to marketing professionals.  Developing and managing working, non-working and headcount marketing budgets.
• Collaboration with cross-functional teams.  Work closely with regional Presidents, regional operating managers, payor sales, payor account management, local / national referral teams, contact centers, and executive leadership to ensure alignment.

Qualifications

• 10+ years of experience in marketing with 5+ years of managing teams and marketing budgets
• Proven work experience in a senior role such as Director of Marketing٫ VP of Marketing٫ or similar in a business-to-consumer organization; healthcare experience preferred
• Knowledge and strong proficiency in developing creative briefs and marketing collateral
• Experience in the design, implementation & optimization of successful marketing campaigns, including test-and-learn plans
• Experience with contact center and online conversion channels
• Excellent leadership٫ communication٫ analytical and project management skills
• Strong decision-making skills and the ability to make difficult decisions and trade-offs
• Strong partner orientation with cross-functional teams across the organization

Compensation & Benefits

The total target compensation range for this position depends on a variety of factors, which may include, as applicable, the applicant’s qualifications for the position; years of relevant experience; specific and unique skills; level of education attained; certifications or other professional licenses held; other legitimate, non-discriminatory business factors specific to the position; and the geographic location in which the applicant lives and/or from which they will perform the job. 

Eleanor Health offers a generous benefits package to full-time employees, which includes

• Generous PTO policy - unplug, relax, and recharge!
• 9 observed company holidays + 3 floating holidays- We encourage you to use the additional 3 floating holidays to accommodate personal beliefs/practices
• Wellness Days - In lieu of “Sick Time” which typically applies only when you are ill, we encourage you to proactively manage your overall wellbeing, both physical and mental, as well as the wellbeing of those who play important roles in your life.
• Fully covered medical and dental insurance plan, with affordable vision coverage - We are a health first company, and we strive to make our plans affordable and accessible
• 401(k) plan with 3% match - We are excited to be able to support the long-term financial well-being of our team in a way that reinforces Eleanor’s commitment to equity.
• Short-term disability - We understand that things happen, we want you to feel comfortable to take time to get better.
• Long Term Disability - Picks up where Short Term Disability leaves off (employee paid).
• Life Insurance - Both Eleanor and employee-paid options are available.
• Family Medical Leave - Eleanor Health’s Paid Family & Medical Leave (“PFML”) is designed to provide flexibility and financial peace of mind for approved family and medical reasons such as the birth, adoption, or fostering of a child, and for serious health conditions that you or a family member/significant other might be facing.
• Wellness Perks & Benefits- Mental Health is important to us and we want our employees to have the accessibility you deserve to talk things through, zen with a mindfulness app, or seek assistance from health advocates
• Mindfulness App Reimbursement

About Eleanor Health

Eleanor Health is the first outpatient addiction and mental health provider delivering convenient and comprehensive care through a value-based payment structure. Committed to health and wellbeing without judgment, Eleanor Health is focused on delivering whole-person, comprehensive care to transform the quality, delivery, and accessibility of care for people affected by addiction.

To date, Eleanor Health operates multiple clinics and a fully virtual model statewide across Louisiana, Massachusetts, New Jersey, North Carolina, Ohio, Texas, Florida, and Washington, delivering care through population and value-based partnerships with Medicare, Medicaid, and employers.

If you are passionate about providing high quality, evidence based care for individuals with substance use disorder through an innovative practice and about building a great business that makes a difference, Eleanor Health is an ideal opportunity for you. We seek highly skilled, motivated and compassionate individuals who take responsibility and adapt quickly to change to join our deeply committed and collaborative team.

Job Types: Full-time