Offer summary

Qualifications:

5+ years of experience in digital marketing, including SEO and CRO., Expertise in a trial-based product-led growth (PLG) model., Proficient with tools like Google Analytics, Hubspot, and Salesforce., Strong written and verbal communication skills, with the ability to convey technical concepts to buyers..

Key responsabilities:

Execute a growth marketing strategy across various channels.

Generate high-quality sales pipeline to meet new business and expansion goals.

Collaborate with the paid media team to optimize digital campaigns.

Analyze and report on sales funnel performance and new opportunities.

Job description

It's fun to work in a company where people truly BELIEVE in what they're doing!

We're committed to bringing passion and customer focus to the business.

OUR MISSION

At Redwood Software we unleash human potential. We empower our customers with lights-out automation for their mission-critical business processes.

Redwood Software is the leader in full stack automation for mission-critical business processes. With the first SaaS-based composable automation platform specifically built for ERP, we believe in the transformative power of automation. Our unparalleled solutions empower organizations to orchestrate, manage and monitor their workflows across any application, service or server – in the cloud or on premise – with confidence and control.

CORE VALUES

One Team. One Redwood.

Make Your Own Weather

Obsess over Customer Success

Work the Problem

Be Curious

Own the Outcome

Respect Each Other

YOUR IMPACT

The best candidates for this role will self-identify as a growth marketer, be outcome oriented, able to operate in an agile manner and thrive in a test-and-learn environment. You will be comfortable in a data-driven, fast-paced organization, adaptable to change and with a strong sense of accountability. You are a self-starter who can operate with limited guidance but knows when to ask for help. Experience in a product lead growth (PLG) model that emphasizes conversion of trial experience will be essential. Qualified applicants must have strong digital marketing experience, particularly search engine optimization and conversion rate optimization (CRO).

Execute a growth marketing strategy across channels
Accountable for generating high-quality sales pipeline that achieves new business and expansion goals
Optimize performance self-serve purchases and free trial-to-purchase funnel, along with driving pipeline for enterprise-level deals.
Collaborate with the paid media team to optimize and expand digital campaigns (Google Ads, remarketing, etc.)
Grow organic site visitors and conversions by developing and executing on a comprehensive program that addresses technical, content, conversion and authority aspects of SEO
Craft messaging and positioning that resonates with technical buyers and is deployed consistently across websites, advertising, and other go-to-market materials
Improve sitewide and page-level visitor conversion by standing A/B tests across our portfolio of websites
Analyze and report on new sales and expansion funnel performance and new opportunities
Develop and manage email and content marketing programs
Oversee marketing automation, working with RevOps and developers to ensure data passes between and is captured by relevant tools

YOUR EXPERIENCE

5+ years of relevant experience in digital marketing, including SEO, CRO, and paid media, preferably within enterprise software/SaaS; automation or file transfer is a plus
Expertise marketing in a trial-based PLG model
Experience analyzing and reporting on funnel metrics
Experience with Google Analytics, Google Ads, marketing automation tools (e.g. Hubspot, Marketo), Salesforce, SEMrush, etc.
Experience with A/B and conversion rate optimization testing and tools (VWO, Optimizely, etc.)
HTML/CSS experience as well as working within WordPress
Ability to partner with web developers and work within a fast-paced agile development environment
Comfort working in a fully remote organization
Excellent written and verbal communication
Ability to understand and communicate about a technical product to a technical buyer

If you like growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!

THE LEGAL BIT

Redwood is an equal opportunity employer. Redwood prohibits unlawful discrimination based on race, colour, religion, sex, gender identity, marital or veteran status, age, national origin, ancestry, citizenship, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member), sexual orientation, pregnancy or any other consideration made unlawful by regional or local laws. We also prohibit discrimination based on a perception that anyone has any of those characteristics or is associated with a person who has or is perceived as having any of those characteristics. All such discrimination is unlawful and will have a zero tolerance policy applied to it.

Redwood will comply with all local data protection laws, including GDPR when it comes to the handling and processing of personal data. Should you wish for us to remove your personal data from our recruitment database, please email us directly at Recruitment@Redwood.com

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