Paid Media Specialist I

About ISACA: ISACA® (www.isaca.org) champions the global workforce advancing trust in technology. For more than 55 years, ISACA has empowered its community of 185,000+ members with the knowledge, credentials, training and network they need to thrive in fields like information security, governance, assurance, risk management, data privacy and emerging tech. With a presence in more than 190 countries and with nearly 230 chapters worldwide, ISACA offers resources tailored to every stage of members’ careers—helping them to thrive in a rapidly changing digital landscape, drive trusted innovation and ensure a more secure digital world. Through the ISACA Foundation, ISACA also expands IT and education career pathways, fostering opportunities to grow the next generation of technology professionals. Overview:

This role is key role in managing and optimizing paid media campaigns across digital platforms such as Google Ads, Facebook Ads, LinkedIn, and other paid media channels. You will execute hands-on paid media strategies, including campaign setup, audience targeting, performance optimization, and reporting.

 

Collaborating closely with our marketing and creative teams, you’ll help drive customer acquisition, boost brand awareness, and maximize return on ad spend (ROAS). This role offers an exciting opportunity to build your expertise in digital advertising while contributing to impactful marketing campaigns

Responsibilities:

• Campaign Management & Execution:
  • Manage and execute paid media campaigns across various platforms (Google Ads, Facebook Ads, LinkedIn, YouTube, etc.), ensuring they align with business goals and KPIs.
  • Set up, monitor, and optimize campaigns, including targeting, bidding, ad copy, creatives, and landing pages to drive conversions and maximize ROI.
  • Conduct keyword research and competitive analysis to refine targeting strategies and optimize paid search campaigns.
  • Create, manage, and optimize social media advertising campaigns, ensuring ad copy, creatives, and targeting are aligned with marketing objectives.
• Performance Optimization:
  • Regularly monitor and analyze campaign performance data (e.g., impressions, clicks, CTR, CPC, CPA, ROAS) to identify trends, areas for improvement, and opportunities for scaling.
  • Continuously optimize campaigns by adjusting bids, refining targeting, and conducting A/B tests on ad creatives, copy, and landing pages.
  • Perform detailed analysis of ad performance and conversion data, using insights to inform strategies and improve results over time.
  • Stay up to date on best practices, new features, and changes in paid media platforms to ensure campaigns are always optimized and utilizing the latest tools.
• Budget & Resource Management:
  • Help manage paid media budgets and ensure optimal allocation across campaigns, channels, and platforms.
  • Monitor campaign budgets to ensure they are aligned with performance goals and ensure cost-effective management of ad spend.
  • Work with the team to forecast and set paid media campaign budgets based on campaign goals, historical performance, and expected outcomes.
• Reporting & Analytics:
  • Use data analysis and performance metrics to refine and improve campaign strategies, ensuring alignment with overall marketing objectives. highlighting key metrics, trends, and actionable recommendations.
  • Leverage Google Analytics, Looker Studio, and Marketing Cloud Intelligence to track, measure, and report on the success of paid media campaigns.
• Collaboration with Cross-Functional Teams:
  • Collaborate with creative teams to develop compelling ad copy, visuals, and landing pages that are optimized for conversions and aligned with overall brand messaging.
  • Work closely with other marketing team members to align paid media strategies with broader marketing campaigns, ensuring consistency across all touchpoints.
  • Coordinate with the data and analytics team to implement UTM tracking and ensure the accuracy of data collection for performance reporting.

Qualifications:

Required Field of Study:

• Marketing, Business, Communications, or related field (or equivalent work experience)

 

Minimum Years of Experience Required:

• 1-3 years

 

Description of Minimum Experience Required:

• Experience with campaign management tools (e.g., Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager).

 

Preferred Field of Study:

• Marketing, Business, Communications, or related field (or equivalent work experience)

 

Preferred Years of Experience:

• 3+

Description of Preferred Experience:

• Experience with programmatic ad buying, ABM platforms, Google Analytics 4, budget tracking
• Strong knowledge of digital marketing concepts such as PPC, social media advertising, and remarketing/retargeting.
• Experience with web analytics tools such as Google Analytics, Google Tag Manager, and UTM tracking.

Competencies/Skills Required:

• Proficiency in setting up and optimizing paid search and social media advertising campaigns.
• Strong analytical skills, with the ability to interpret data and make data-driven decisions to optimize campaign performance.
• Experience with A/B testing, ad copy optimization, and conversion rate optimization (CRO).
• Ability to manage and prioritize multiple campaigns, deadlines, and projects simultaneously.
• Excellent attention to detail, ensuring campaigns are executed with high accuracy and efficiency.
• Strong communication skills, with the ability to present campaign results, trends, and insights to stakeholders.
• Up-to-date with the latest trends and best practices in digital advertising, paid search, and social media marketing
• Self-motivated and results-driven with a focus on continuous improvement and optimization.
• Creative problem solver who can develop innovative solutions to drive campaign success.
• Team player who thrives in a collaborative environment and is eager to contribute to team growth and success.
• Strong understanding of customer segmentation, targeting, and customer journey mapping.

Travel Requirements:

• <5%
• Domestic travel may be required.

Equal Opportunity Employer (EEO): ISACA is proud to be an equal opportunity employer. ISACA is committed to building an environment of diversity, equity, and inclusion where equal employment opportunities are available to all applicants and employees without regard to race, color, religion, sex (including pregnancy and gender identity), national origin, age, ancestry, disability, genetic information, citizenship, sexual orientation, veteran status, marital status, familial status, military discharge status, or any other characteristic or status protected by federal, state, or local law. We support an inclusive workplace where employees excel based on merit, qualifications, experience, and ability.