Digital Ads (PPC) Specialist | ZR_714_JOB

This is a remote position.

• Assist in the Execution of Paid Search Campaigns: Help manage and optimize paid search initiatives on platforms: Google Ads, LinkedIn and Meta, providing day-to-day support to ensure campaigns run smoothly.
  
• Assist with Lead Generation Tasks Using Tracking Tools: Support lead generation efforts by assisting in the setup and monitoring of tracking tools like Google Tag Manager, ensuring accurate data collection and performance tracking
  
• Support in Creating Ad Copy and Video Concepts: Collaborate with the Digital Marketing Manager to draft basic ad copy and contribute to brainstorming video content ideas. Coordinate with designers for production under guidance.
  
• Help Analyze Campaign Data: Assist in compiling reports and reviewing campaign data from tools like Google Analytics, helping to identify trends and areas for improvement under the direction of the Digital Marketing Manager.
  
• Monitor Campaign Budgets and Performance: Assist in tracking ad spend across multiple platforms, ensuring campaigns stay within budget while learning how to improve ROI through practical experience.
  
• Collaborate with Content Production Teams: Coordinate with content production teams to ensure ad content aligns with campaign goals, working as a key team player to meet objectives.
  
• Contribute to Market and Competitor Research: Help gather and organize insights from market and competitor analysis, presenting findings to support strategy adjustments.
  
• Stay Informed on Digital Marketing Trends: Actively learn about the latest trends in digital advertising, particularly in video marketing, and share insights with the team to help maintain competitiveness.
  

Requirements

• Minimum 3-5 years of experience in a similar role for a startup, BPO, or advertising agency.
  
• In-depth knowledge of Digital Marketing and Pay-Per-Click (PPC) Advertising​.
  
• Analytics and Tracking Proficiency.
  
• Google Marketing Platform: Google Analytics, Google Ads, Google Keyword Planner, Google Tag Manager.
  
• Meta and LinkedIn Advertising.
  
• SEO and SEM Tools: SEMrush, Ahrefs, Moz Pro.
  
• Budget Management Skills.
  
• Exceptional Communication Skills
  
• Bachelor's degree in Marketing, Business, or related field.
  
• Willing to work in Eastwood every quarter.
  

Benefits

• Permanent Work-from-home setup
  
• Company-provided equipment
  
• Secondary Wi-Fi Modem
  
• 21 Leave Credits
  
• 100% conversion of UNUSED leave credits
  
• HMO on Day 1
  
• 13th Month Pay
  
• Grab Voucher every month
  
• Birthday Gift
  
• Loyalty Gift
  
• Christmas Gift
  
• Work-Life Balance
  
• Active employee engagements physically such as Christmas Party & Team Building, and virtual events such as town-hall with prizes.