Public Relations Manager – High-Impact Media & Executive Branding

About Our Client

A U.S.-based organization focused on advocacy and immigrant rights. They aim to establish themselves as leading voices in immigration issues and solutions.

They are looking for a Public Relations Manager to manage and execute a comprehensive PR strategy, build media relationships. This role will be instrumental in securing high-impact press coverage and positioning of the organization.

If you have experience in media relations, PR communication, and thought leadership initiatives—this role is for you.

What You’ll Do

PR Strategy & Thought Leadership

• Develop and implement a multi-tiered PR strategy that enhances the CEO’s personal brand and The Mendoza Firm’s reputation.

• Craft and refine key messaging for press releases, media appearances, and brand communications.

• Establish the CEO as the go-to expert on immigration law, securing thought leadership opportunities such as Op-Eds, white papers, and panel discussions.

• Align PR efforts with marketing campaigns, ensuring cohesive storytelling across all channels.

2. Media Relations & Brand Awareness

• Cultivate and maintain strong relationships with journalists, editors, legal correspondents, and influencers in national and international media.

• Proactively pitch story ideas, interviews, and expert commentary to top-tier media outlets such as The New York Times, CNN, Univision, Telemundo, The Guardian, Forbes, BBC News, Al Jazeera, and Politico.

• Secure high-profile TV, radio, and podcast interviews for the CEO to discuss immigration reform, policy changes, and client success stories.

• Manage press inquiries, media requests, and interview scheduling to maximize brand exposure.

3. Crisis Communication & Reputation Management

• Collaborate with the CMO to develop and implement a proactive crisis communication plan to address legal cases, policy controversies, or high-profile immigration issues.

• Support the CEO as the official spokesperson for The Mendoza Firm in high-stakes situations.

• Monitor social media sentiment, press coverage, and public perception, responding swiftly to any reputational risks.

4. Event & Speaking Engagements

• Identify and secure speaking engagements for the CEO at immigration summits, legal conferences, government panels, and academic institutions.

• Manage The Mendoza Firm’s participation in immigration advocacy events, policy discussions, and nonprofit collaborations.

• Organize press conferences, media briefings, and panel discussions to position the firm as a thought leader.

5. Content Development & Social PR

• Oversee the creation of press releases, media kits, guest articles, and thought leadership pieces.

• Collaborate with content and social media teams to repurpose PR coverage into high-impact digital content (videos, blogs, infographics, and Q&A sessions).

• Develop Facebook, Instagram and LinkedIn strategies to amplify the CEO’s voice on immigration law topics.

6. Partnership & Stakeholder Engagement

• Collaborate with the NGO and Public Strategic Partnership Manager to establish strategic partnerships with NGOs, government entities, and legal advocacy groups to strengthen The Mendoza Firm’s credibility.

• Work closely with nonprofits, immigration rights organizations, and community leaders to drive awareness and policy change.

• Collaborate with corporate partners and enterprise clients to position the firm as a key resource for employment-based immigration services.

7. PR Monitoring & Performance Analysis

• Track, analyze and report regularly on press coverage, sentiment, and media reach to measure the effectiveness of PR campaigns.

• Use PR tools such as Meltwater, Cision, or Google Alerts to monitor industry trends and adjust strategies accordingly.

• Provide regular PR reports to leadership with insights, recommendations, and upcoming media opportunities.

Is This You?

• Fluent in Spanish & English (spoken and written).

• 5+ years of experience in public relations, or corporate communications.

• Proven track record of securing press coverage in top-tier media outlets.

• Expertise in crisis communication and reputation management.

• Understanding and familiarity of immigration law and policy trends.

• Experience working with high-profile individuals, executives, or political/legal influencers.

• Proficient in PR tools (e.g., Meltwater, Cision, Muck Rack) and media analytics.

• Bonus: background in public speaking and media training skills, digital PR and influencer marketing are a plus.

• Bonus: experience in government relations, legal advocacy, or nonprofit PR.

• Bonus: Strong relationships with Spanish-language media (Univision, Telemundo, BBC Mundo, El País, etc.).

What You’ll Get

• Salary: Competitive, based on experience.

• 401(k) with company match

• Health, Dental, and Vision Insurance

• Paid Time Off & Parental Leave

• Professional Development Assistance

• Flexible Spending & Health Savings Accounts