Offer summary

Qualifications:

3-5 years of experience in marketing analytics within mobile gaming, preferably with team leadership experience., Strong proficiency in SQL and Python for data analysis and statistical modeling., Understanding of user acquisition channels, ad mediation, and key performance metrics like LTV and ARPU., Excellent communication skills for effective collaboration with cross-functional teams..

Key responsabilities:

Analyze marketing, user acquisition, and ad monetization data to identify trends and optimize strategies.

Develop dashboards and reports to monitor key performance indicators and support decision-making.

Support A/B testing and budget allocation to maximize campaign efficiency and return on ad spend.

Collaborate with various teams to enhance engagement and monetization strategies through data-driven insights.

Job description

Description

Crazy Labs is one of the world’s leading mobile game developers and publishers, specializing in hyper-casual, hybrid, and casual spaces. With over 7 billion downloads, we have a deep understanding of what it takes to transform promising game ideas into profitable hits.

We’re seeking a Growth Analytics Team Lead with expertise in marketing and ad monetization to spearhead a team dedicated to optimizing business performance through data-driven insights. This role centers on analyzing user acquisition, ad revenue, and player engagement to drive growth and refine monetization strategies.

Key Team Responsibilities:

Data Analysis & Insights: Analyze marketing, user acquisition, and ad monetization data to identify trends and optimize strategies.
Performance Tracking: Develop standardized dashboards and real-time reports to monitor key KPIs and support decision-making.
Campaign Optimization: Support A/B testing, attribution modeling, and budget allocation to maximize efficiency and ROAS.
Creatives & UA Analysis: Identify high-performing channels, campaigns, and creatives to refine ad monetization and acquisition strategies.
Ad Monetization Growth: Collaborate with the Ad Monetization team to track, visualize, and optimize revenue performance.
Cross-Team Collaboration: Work closely with Game Analysts, R&D, and Product teams to enhance engagement and monetization strategies.
Statistical Modeling & Forecasting: Utilize SQL, Python, or R to predict growth opportunities and optimize marketing performance.

Requirements

Experience: 3-5 years in marketing (user acquisition) analytics within mobile gaming. Having experience leading a team is a plus.
Technical Skills: Strong proficiency in SQL & Python
Marketing & Monetization Expertise: Understanding of UA channels, ad mediation, and key metrics like LTV, ARPU, and eCPM.
Analytical Mindset: Ability to run statistical analyses, forecast trends, and generate actionable insights.
Collaboration: Strong communication skills to work with cross-functional teams and optimize data-driven strategies

Required profile