Brand Manager

Our client, a rapidly growing startup iGaming operator, is looking for an experienced Brand Manager to lead and execute brand strategy across multiple markets. This is a fully remote role for a dynamic individual with a deep understanding of brand positioning, marketing strategy, and audience engagement within the iGaming industry.

Key Responsibilities

• Develop and implement a comprehensive brand strategy to enhance visibility and market presence.
• Define and maintain brand identity, tone of voice, and messaging across all channels.
• Oversee the creation of marketing campaigns, promotional content, and advertising materials to ensure alignment with brand objectives.
• Work closely with content, design, and product teams to maintain a consistent and engaging brand experience.
• Conduct market research and competitor analysis to identify trends, customer insights, and new opportunities.
• Collaborate with SEO, affiliate, and social media teams to optimize brand positioning and drive engagement.
• Ensure all branding efforts comply with iGaming regulations and responsible gaming guidelines.
• Manage partnerships, sponsorships, and influencer collaborations to enhance brand awareness.
• Monitor brand performance using analytics tools, adjusting strategies to improve reach and conversion rates.
• Develop and maintain brand guidelines, ensuring consistency across all marketing materials.

Required Qualifications

• Experience with CIS iGaming markets is a must
• Previous experience in the iGaming industry is mandatory.
• 3+ years of experience in brand management, marketing, or a related role.
• Strong understanding of digital marketing, content strategy, and audience engagement.
• Experience managing multi-channel campaigns, including social media, SEO, and paid media.
• Strong analytical skills with experience using Google Analytics, social media insights, and brand performance tools.
• Excellent communication and storytelling skills, with the ability to create compelling brand narratives.
• Ability to collaborate cross-functionally and manage multiple projects simultaneously.
• Knowledge of affiliate marketing and user acquisition strategies is a plus.

Nice to Have

• Experience with brand launches or rebranding in the iGaming industry.
• Familiarity with growth marketing strategies and conversion rate optimization.
• Understanding of psychological marketing and customer behavior in online gaming.

This is a fantastic opportunity to shape and grow a brand in a highly competitive industry while working remotely. If you are a strategic thinker with a passion for building strong brands, we’d love to hear from you!