Partnerships & KOL Manager

We are seeking a highly motivated and results-driven Partnerships and KOLs Manager to join our dynamic video game company. This role is instrumental in driving brand visibility, fostering strategic partnerships, and building strong relationships with influencers, streamers, and other KOLs within the gaming community. The ideal candidate possesses a deep understanding of gaming culture and the Web3 industry, strong industry connections, and a proven ability to manage high-impact collaborations.

If you’re a passionate and driven individual with a love for gaming and a knack for building relationships, we want to hear from you! 

Responsibilities

• Identify, develop, and maintain strategic partnerships within the GameFi industry, collaborating with gaming platforms, brands, and other key stakeholders.
• Collaborate with internal teams (Marketing, Business Development, and Game Production) to align partnerships with company objectives.
• Negotiate and execute agreements that drive revenue growth and player acquisition.
• Build and manage relationships with KOLs, influencers, streamers, and content creators across platforms (e.g., Twitch, YouTube, TikTok, X, Telegram ).
• Develop and implement influencer campaigns to promote game launches, updates, and key events.
• Monitor KOL performance, engagement metrics, and ROI to optimize outreach and collaboration strategies.
• Leverage KOLs and partnerships to increase player engagement and retention.
• Support the community team in fostering strong, positive relationships with players through impactful campaigns.
• Design and execute creative marketing campaigns with partners and influencers.
• Align campaign goals with company KPIs, including player acquisition, engagement, and brand visibility.
• Stay updated on gaming trends  and Web3 industry key events, emerging KOLs, and competitor activities.
• Provide regular reports on partnerships, influencer impact, and campaign success metrics.

Requirements

• 1-3 years of experience in partnerships, influencer relations, or marketing roles, preferably within the gaming industry.
• Experience working with or within the Web3/crypto space, including a proven understanding of its ecosystem and trends is a must.
• Proven track record of managing and growing partnerships and KOL programs.
• Strong network within the gaming influencer and KOL community.
• Excellent negotiation, relationship-building, and communication skills.
• Ability to create data-driven strategies and evaluate campaign ROI.
• Creative mindset with the ability to develop unique, engaging campaigns.
• Deep understanding of gaming culture, platforms, and player behaviors. 
• Familiarity with influencer platforms and tools for campaign management (e.g., Keyhole, Upfluence).
• Passion for gaming and a commitment to staying informed about industry trends.

This is a remote position where you would be accountable for your own work so efficient time-management and collaboration skills are a must.