Platform Demand Generation Manager

Who we are

About Stripe

Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world’s largest platforms to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone’s reach while doing the most important work of your career.

About the Team

AMER Demand Generation is a team of marketers and channel specialists that drives strategies to engage prospects and customers, generating demand for our prioritized solutions in the Americas. We partner closely with Product Marketing, Global Campaigns, Sales Development, and Sales to bring full-funnel campaigns to life and optimize performance and business impact.

We're seeking a results-driven marketer to drive our platform business in our core markets. This individual will create a vision for winning companies with over $1B in revenue in the Americas and collaborate with stakeholders to build it. They will be a leader who will help Stripe mature its marketing approach to key accounts and evolve our current go-to-market strategy.

What You'll Do

This business-critical role at Stripe will have a significant impact across our GTM organization and leadership visibility. From striving to better understand our customers to assessing the health of our business, you will help define and lead Stripe's platform strategy. Additionally, you will realize this strategy by driving marketing activations, building creative new programs, and working with sales to ensure full-funnel alignment.

Responsibilities

• Develop a multi-channel, regional demand generation strategy and plan to grow pipeline for platform companies across the Americas in collaboration with global marketers and regional experts.
• Work with global and regional performance media experts to acquire and re-engage customers through a broad mix of paid media tactics.
• Execute global campaigns in conjunction with audience PMMs and global campaign leads to acquire and nurture leads at scale through digital content, paid placement, digital events, targeted nurture programs, etc.
• Develop account-based marketing strategies for named account lists.
• Build a cross-GTM coalition including Global Marketing, Regional Sales, Sales Development, and Sales Operations to jointly navigate the marketplace and grow pipeline.
• Own key business and revenue metrics for platforms across the sales funnel while investigating business health issues such as conversion and lead quality.
• Partner cross-functionally to define regional requirements as Stripe refines our marketing capabilities, MarTech stack, and lead management.
• Identify innovative new ways to reach and engage our users.
• Be a thought leader representing the Americas as we grow across our campaigns and broader go-to-market at Stripe.
• Continually optimize for efficiency, scale for growth, and prioritize for focus.

Who You Are

We're looking for someone who meets the minimum requirements for the role. If you meet these requirements, we encourage you to apply. The preferred qualifications are a bonus, not a requirement.

Minimum Requirements

• 8+ years of relevant experience running marketing campaigns for enterprise sized companies.
• Deep understanding of paid media tactics, digital marketing strategies, marketing automation, email marketing tactics, and lead management.
• Experience working closely with Sales teams, including joint planning and execution, driving disciplined lead follow-up, and earning trust as a strategic business partner.
• Superb organization and project management skills with the capacity to manage multiple complex projects simultaneously.
• Excellent analytical skills and the ability to craft actionable insights from complex data.
• Proven track record of building and executing programs with a wide range of cross-functional stakeholders.
• Experience with or certification in account-based marketing.

Preferred Qualifications:

• B2B marketing experience owning a regional demand generation strategy across multiple countries, customer segments, and products.
• Experience in the payments, financial technology, or adjacent industries, or marketing FinTech solutions or to FinTech companies.
• Experience at a highly dynamic, high-growth tech company or consulting firm.