Market Development Manager - MedTech

Why work for CVRx?

CVRx pioneers' unique therapies that harness and harmonize the body’s natural systems, benefiting society and making CVRx a universal role model in healthcare. We value our commitments to others and continue to overcome challenges through determination, collaboration and purpose. If our culture and values speak to you, and if you have a passion for cutting-edge medical technologies, join our team and our mission to help others live better lives.

This is a remote US position with expected travel 60-75% per year.

A day in the life

As a Market Development Manager at CVRx, you are an expert in promoting and growing therapy awareness of a Class III implantable medical device. You will play a crucial role in increasing therapy awareness and adoption of our innovative medical device therapy. You will engage with key healthcare providers, such as physicians, nurses, and other healthcare professionals, to provide therapy awareness and educate them about the benefits of our heart failure therapy and its potential impact on patient outcomes. As a Market Development Manager you will evaluate the overall target market, identify top tier account targets (contacts), develop leads, contact and meet with prospects, help grow territories, and you will know how to determine the continuing needs of our target customer(s). This position requires effective knowledge in the development and maintenance of an effective sales pipeline and customer base within a defined segment or subset of strategic accounts.   

Successful performance will be measured by patient referral and implant rates, achievement of sales goals, and other key objective metrics.  Success will be realized through developing and maintaining a comprehensive business plan to target new physician customers, and expanding established territories through managing and cultivating patient opportunities from current physician customers.  The MDM must be seen as a credible, persuasive, ethical, and trusted advisor who always puts the best interests of patients first.  

While this role will report into the CRO, the Market Development Manager will work closely with, be advised and directed by the appropriate Territory Manager (s) and/or Area Sales Director of the assigned market(s).

Key Duties and Responsibilities

Territory Management Collaboration: 

• In collaboration with assigned Territory Managers, effectively manage and prioritize assigned market and territory in order to maximize coverage and impact. 

• Develop a pipeline and follow ideal sales funnel process from prospect to new customer to account expansion; target customers, including developing strategic relationships with key patient support groups, referring centers, and advocacy groups.  

• Maintain data in Salesforce regarding prospects/sales funnel as required to achieve sales and/or opportunity generation volume targets.  

• Create and execute account strategies to develop and deepen relationships with target accounts.  

• Drive customer retention and expansion by partnering with internal program leads to grow book of business with existing customers.  

• Support contract negotiations when applicable, optimizing pricing and terms to ensure alignment with both customer expectations and company profitability.  

• Contact prospective customers through a combination of telephone and in-person contacts, networking, and referrals to obtain appointments and develop working dialogue with key buying decision-makers.  Explore and validate potential new call-points.  

• Represent CVRx in front of leading cardiologists, electrophysiologists, cardiovascular mid-levels, and office personnel to educate them and ensure their complete understanding of clinical therapy.  

• Write tailored, cost-effective proposals, and sales plans focused on identifying new business development opportunities.  

• Prepare and present solutions in a compelling manner using the available resources.  

Healthcare Professional Engagement:  

• Build and maintain strong relationships with key opinion leaders, including cardiologists, electrophysiologists, and primary care physicians. 

Educational Outreach:  

• Deliver engaging presentations and educational programs to healthcare professionals, highlighting the clinical benefits and value proposition of our therapy. 

Market Analysis:  

• Partner with product management on the use of market research for analysis and identification of opportunities for growth optimization through territory planning. 

• Stay updated on industry trends, competitive offerings, and customer business challenges to remain competitive by developing strong partnerships with Product Managers in marketing.  

• Participate in trade shows, industry events, and customer engagement activities.  

• Attend technical and sales training programs to develop competencies and maintain a thorough understanding of the complex physiological and technical principles pertaining to CVRx technologies and therapies.  

Collaboration:  

• Develop positive working relationships with all internal disciplines, teams, and management, specifically local sales teams and leaders, as well as upstream and downstream marketing colleagues.  

Other: 

• Follow all regulatory policies and procedures, privacy and security standards in accordance with government agencies to include HIPAA requirements. 

Requirements

What we expect of you:

• B.S. required; Life Sciences or technical focus preferred. A combination of education and experience may be considered in lieu of a degree
• A minimum of 5 years of experience in sales, business development, or account management roles, in the Medical Device industry, preferably in Class III (implantable) medical devices  
• Experience working within long sales cycles involving multiple stakeholders/decision makers
• Experience in new market development of a novel medical device or therapy
• Experience in bringing therapy awareness to targeted top tier accounts in coordination with assigned Territory Managers
• Technical aptitude and/or knowledge of software and electronics-based medical device technology with a knowledge of the market and clear understanding of competitive devices, strategies, advantages/disadvantages as they relate to the company’s devices  
• Experience with implantable (Class III) cardiac devices for treatment of heart failure (HF)
• Curious nature, with the desire for learning new medical technologies and being part of making a novel therapy the standard of care for individuals suffering from heart failure who meet the indications
• Excellent interpersonal, communication, and organization skills
• Strong work ethic with the ability to learn quickly
• Competitive, self- motivated, self-starter comfortable with encountering obstacles and hearing no or failing with the grit and determination to pivot and persist 
• Desire and ability to travel 50-75% of the time
• Reliable transportation
• Valid Driver's License
• Valid ID for domestic air travel

What we Prefer to see.

• Advanced Degree
• Ability to interact with R&D to represent customer perspective to provide input on product enhancements and new product development

Working Conditions.

• This position will require interfacing with multiple internal departments and physician investigators / customers.  

• Must be able to lift up to 10 lbs.  

• Ability to travel 50-75+%.  

• May be required to be fully vaccinated against the COVID-19 virus and other diseases.  

Benefits

What we offer:

CVRx is proud to offer competitive salaries and benefits plans.

We offer a culture of teamwork, collaboration, and positivity, where challenging the status quo is welcomed, continuous learning is valued, and each of us has an opportunity to make a significant impact in an exciting, purpose-driven startup environment while also having fun.

Salary range for U.S locations (USD): 150,000 per year

The base salary range is applicable across the U.S., complies with federal and local regulations and may vary based on factors such as experience, certification/education, market conditions, and specific location.

In addition to a base salary, this position is eligible for a variable Sales Incentive Plan (SIP) which provides the opportunity to earn additional incentive compensation for achieving or exceeding your specific objectives.

We also offer a competitive benefits package, details listed below:

·        Competitive Health & Dental Insurance options with generous Company contributions

·        Company contributions to an HSA with certain high-deductible insurance plans

·        401(k) with a company match

·        Employee stock purchase plan & stock option grants

·        12 company-paid holidays per year in addition to accruing PTO

·        Generous paid time off for new parents

·        Company-paid life insurance & disability options

·        Unlimited growth opportunities

·        Training & learning opportunities

·        Flexible Schedules

Compensation and benefits information pertains solely to candidates hired in the United States.

EEO STATEMENT

CVRx, Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. 
 
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.  

If you're an independent, self-motivated individual with excellent interpersonal skills, a desire to do great things and a have a background in medical devices, healthcare or a related field, we want to hear from you!   

If you need assistance or an accommodation due to a disability, you may contact us at hiring@cvrx.com 

This requisition will be open until filled.