Job description

Description

About Us:

Cybersecurity is driven by people, processes, and technology. At Cyberbit, we believe in people. Our mission is to maximize cyber resilience by boosting human performance. We empower security leaders with the world’s most widely used SOC readiness and skill development platform, ensuring that organizations maintain world-class SOC teams that are always prepared to outpace attackers. We’re changing the cybersecurity game, one human at a time.

About You:

Cyberbit is ready to take on the world, but we need exceptional product marketing to make it happen. Are you driven by solving pain points with laser-sharp use cases and unbeatable product positioning? Are you inspired by category creation and energized by the idea of working with a brand recognized as a Forrester Leader? Have you read these two books (book 1 + book 2)? Do you get excited about exceptional platform onboarding experiences? If you’ve found yourself nodding along, please keep on reading.

As our Head of Product Marketing, you will be a pivotal force in shaping how Cyberbit is perceived, positioned, and loved by our audiences. You will define and execute a best-in-class product marketing strategy that drives customer adoption, engagement, and advocacy. Working closely with our CMO, marketing team, product managers, sales executives, and customer success teams, you will play a critical role in positioning Cyberbit as a global leader in cybersecurity education, SOC readiness, and skill development.

Key Responsibilities:

Lead Product Marketing Strategy – Develop and execute a world-class product marketing strategy that enhances customer engagement and adoption.
Define Positioning and Messaging – Craft compelling, differentiated messaging that resonates with key personas, including SOC teams, CISOs, and enterprise decision-makers.
Drive Category Creation – Establish Cyberbit as the go-to solution in cybersecurity training and SOC readiness.
Enable Sales Success – Develop impactful sales enablement materials such as battle cards, pitch decks, case studies, and training content to drive deal acceleration.
Develop Product-Centric Content – Create high-value content, including whitepapers, datasheets, webinars, videos, blog posts, and more, to reinforce Cyberbit’s authority in the industry.
Lead Product Launch Campaigns – Design and execute effective go-to-market strategies for new product releases.
Conduct Market Research – Gather and analyze customer insights, competitor strategies, and industry trends to inform marketing/company initiatives.
Collaborate Cross-Functionally – Partner with product management, sales, and customer success to ensure alignment on messaging, product positioning, and customer engagement strategies.
Engage with Analysts & Industry SMEs/Influencers – Manage analyst relations (AR) to strengthen Cyberbit’s reputation as a market leader.
Measure and Optimize Performance – Define and track KPIs to evaluate the effectiveness of product marketing initiatives.
Occasionally Participate in Sales Calls – Provide direct support to sales efforts, gaining insights into customer challenges and refining messaging accordingly.

Requirements

8+ years of experience in marketing and product marketing, preferably in B2B SaaS or cybersecurity.
Proven track record of scaling brand positioning and driving significant ARR growth.
Exceptional storytelling abilities – you can transform complex technical concepts into compelling narratives that captivate audiences.
Experience in category creation and positioning companies as market leaders.
Strong analytical skills with the ability to interpret market data and drive actionable insights.
Hands-on execution mindset – you’re not just a strategist; you roll up your sleeves and GTD (get things done).
Experience in building and leading high-performing marketing teams (a plus).
A deep passion for cybersecurity, technology, and customer engagement.
Outstanding communication and presentation skills, both written and verbal.
Ability to simplify complex ideas into clear, engaging, and visually compelling formats.