Retail Media Manager

Title of Role: Retail Media Manager

Department: Marketing 

East West Tea is seeking a talented, passionate, and experienced Retail Media Manager to join our Marketing team to lead the development and execution of advertising strategies on retail media networks (such as Amazon, Walmart, Target, etc.) to ensure alignment with our overall business and marketing goals.

The Retail Media Manager is responsible for driving strategy, management and optimization of retail media efforts to drive revenue growth, increase brand visibility, and enhance consumer engagement. This position will have a deep expertise in retail advertising ecosystems (e.g., Walmart, Kroger, Instacart, etc.), executing successful campaigns across multiple channels. 

WHO WE ARE:

We are the well-being company that exists to inspire and enhance everyday life through trust and good will.  Our guiding principles, beliefs, and philosophies shape our identity. They are the essence of our culture and define how we do what we do.

We are Intentional – we chose to lead with positive intent. Mindful – we are present and aware of how we show up in the world.  People – we value and respect all people and communities.  Authentic – we are real and transparent with everything we do.   Committed – we are committed to quality products while sustaining our planet.  Trust – we consistently align our words with our actions.  

OUR INVESTMENT IN YOU:

• We offer competitive compensation, including a generous annual bonus.  
• We have exceptional wellbeing-focused benefits including health, dental, vision and alternative care, life and disability insurance, retirement, paid time off, company picnics, social activities, and a surprise every so often!  Who doesn’t love a surprise? 
• This is a remote position with a preference living in the Pacific Northwest; Oregon, Washington and Idaho. 
• As a certified B Corp, we’re a company that lives our values every day.
• We prioritize sustainability as a business by embedding it into our values, our strategic priorities, our decision-making, and our resource allocations.
• Our Nourish Market provides employees subsidized healthy lunch and snack options.
• We commit to our purpose in every aspect of our culture. 
• We have employees that are committed to “Doing Good” in our community and around the world.
• We are a growing company with products that customers love. 
• We believe in investing in you and your growth and development. 

WHAT YOU’LL OWN:                               

Retail Media Strategy and Management                                                                               80% of time

• Develop and execute integrated retail media strategies that consider Amazon and retail media networks (e.g., Walmart Media Group, Target Roundel, Instacart, etc.) to meet overall ecommerce and retail marketing goals.
• Oversee the end-to-end management of campaigns across retail media platforms. This includes keyword research, bidding strategies, budget management, and continuous optimization for performance improvement. 
• Drive A/B testing and experimentation across retail media platforms to continually improve campaign performance, exploring new advertising formats, audience targeting, and creative approaches. 
• Manage and allocate advertising spend effectively across Amazon, Walmart, Target, and other retail platforms, ensuring that spending aligns with revenue goals and performance metrics for each platform. 

Continuous Improvement and Collaboration                                                              20% of time

• Work closely with cross-functional teams including digital commerce, creative, and brand teams to align advertising efforts with product launches, seasonal promotions, and overall brand strategies across our retail partners.
• Collaborate with content and digital commerce teams to ensure product listings are optimized for both organic and paid visibility, ensuring alignment with keyword strategies for retail search. 
• Present performance reports, insights, and strategic recommendations to senior leadership and key stakeholders, ensuring alignment with broader business objectives. 
• Stay up to date with the latest developments in advertising tools, features, and best practices, as well as trends and innovations in other retail media networks. Recommend new strategies, tactics, and technologies to maintain a competitive edge in the retail media space. 

WHAT YOU KNOW AND HAVE EXPERIENCED: 

• Bachelor's degree in marketing, business, or a related field (or equivalent work experience)
• 3+ years of experience managing retail media campaigns across retail platforms. Experience with sponsored products, brands, display, and Amazon DSP is required. 
• Preferred experience in Consumer Packaging Goods (CPG)
• Strong knowledge of other retail media networks such as Walmart Media Group, Target Roundel, and Instacart
• Solid understanding of retail media ecosystems, algorithms, and paid search strategies
• Familiarity with key performance metrics for retail media, including ACoS, ROAS, CPC, and CTR
• Knowledge of ecommerce best practices, including keyword optimization, audience targeting, and competitive analysis across retail media platforms
• Experience in using retail media reporting and analytics tools

YOU’LL BE A GREAT FIT:

• Strong critical thinking ability to navigate and solve complex problems
• Solid work ethic, self-starter, and result-oriented
• Natural ability to develop strong, trusting relationships
• Enjoys collaborating with cross-functional partners
• Responsible and a high degree of ownership
• Thrives in an ever-changing work environment

WHAT WE DO:

We manufacture Yogi and Choice Organics brand products. Yogi has over 40 tea blends made from 140 exotic spices and botanicals sourced from 100% non-GMO growers around the globe. These herbal, green, and black teas are formulated for delicious taste and healthful benefits. Choice Organics offers a collection of organic traditional tea, herbal tea, and unique, flavorful organic tea blends. Choice teas are sourced exclusively from 100% organic and non-GMO growers around the world and are beautifully balanced to perfection for a full-flavored taste experience.

East West Tea Company is an equal opportunity employer. We value and respect each person's individuality and unique talents. We honor diversity and inclusion. The strength of our people and our guiding principles contribute to East West Tea's leadership and continued success in the natural tea category.