Social Media Content Creator (Mandarin / Cantonese)

About BingX

• A leading crypto exchange since 2018
• With 20 million registered users worldwide
• Official crypto exchange partner of Chelsea FC
• User-First, reliable, innovative, and diversified
• List over 1,000 spot trading pairs
• Offer over 300 futures trading pairs
• Integrate with over 80 public chain ecosystems
• Rank top on CoinMarketCap and CoinGecko
• TradingView's Best Crypto Exchange for 2021, 2022 & 2023
• A gateway for the next billion crypto users

Founded in 2018, BingX is a leading cryptocurrency exchange, serving over 20 million users worldwide. BingX offers diversified products and services, including spot, derivatives, copy trading, and asset management – all designed for the evolving needs of users, from beginners to professionals.

BingX is committed to providing a trustworthy platform that empowers users with innovative tools and features to elevate their trading proficiency.

Our current vacancy | Full-time | Long-term | REMOTE

Responsibilities:

• Manage, create, and post content tailored to TikTok, YouTube Shorts, Instagram Reels/Stories, and X, ensuring all content aligns with current trends and the brand’s voice.
• Monitor social media trends, tools, and algorithms (particularly TikTok) changes to stay ahead of the competition. Actively participate in trending challenges, sounds, and hashtags to boost visibility and engagement.
• Conceptualise stories, then film, edit, and produce short-form videos, memes, and other engaging content.
• Turn existing assets into social-friendly formats that resonate with audiences across different platforms.
• Advocate for employee involvement in content creation, including on-camera roles for tutorials, interviews, and other engaging formats.
• Be a host to front Tiktok/video content
• Collaborate with internal teams to develop engaging and impactful content for product launches, contests, promotions, and events.
• Coordinate with external influencers and creators to develop collaborative and high-visibility content.
• Engage directly with the audience by responding to comments, messages, and tags authentically and promptly, fostering meaningful relationships with followers.
• Track content performance using analytics tools, providing actionable insights and recommendations to optimise future strategies.
• Continuously experiment with new content formats, creative ideas, and tactics to maximise visibility and align with platform-specific algorithms.

Requirements:

• 5+ years of experience in social media content creation.
• Comfortable acting as an on-camera host for video content (highly advantageous).
• Proven success in creating and growing engaging TikTok content, with an in-depth understanding of TikTok's algorithm, trends, and best practices.
• Experience in the crypto, Web3, blockchain industry (highly desirable) and able to create engaging and accessible crypto-related content for a wide range of audiences.
• Exceptional written and verbal communication skills, with a strong command of English.
• Proficiency in using social media analytics tools (e.g., Youtube Analytics, X Analytics, Instagram Analytics, Sprout Social) to track performance and share meaningful insights.
• Expertise in TikTok-specific editing tools, including CapCut, Adobe Premiere, and TikTok's in-app features.
• Strong attention to detail, excellent research skills, and a thorough understanding of SEO principles and social media algorithms.
• Proficiency in Chinese and English is essential

Working at BingX

• Join an international and diversified team
• Great career development in a fast-growing company
• Be part of the future of finance technology and achieve meaningful goals
• Competitive market salary and fully remote/work-from-home flexibility
• Flexibility to observe your local holiday calendar, alongside additional benefits