Offer summary

Qualifications:

Proven experience in B2B marketing., Skilled in multiple marketing domains., Strong skills with MarTech tools., Portfolio demonstrating successful campaigns..

Key responsabilities:

Elevate the Liatrio brand through campaigns.

Develop and own marketing initiatives end-to-end.

Job description

About Liatrio

Liatrio is a leading consultancy specializing in enterprise technology modernization and transformation. Our mission is to partner with enterprises to drive digital transformation through innovative solutions, strategic guidance, and an unwavering commitment to excellence.

What We’re Looking For

We're looking for a hands-on Marketing Director with a proven track record in B2B professional services marketing, particularly within the technology and consulting sectors, to join our small-but-mighty marketing team. This role requires a problem solver, who enjoys both executing and serving as an internal consultant pairing with engineers and stakeholders to translate highly-technical work into brand recognition.

You will be responsible for elevating the Liatrio brand, running integrated marketing campaigns, and creating industry recognition. You will set strategy, create and execute content, advertising, copy, social media, multimedia collateral, PR, Thought Leadership, podcasts, webinars, and events.

This role will report to our CRO and join the current Product Marketing Manager and Marketing Specialist. This person will also work closely with our Client Principals, Operations Manager, PeopleOps team, and engineering consultants.

Who You Are

Liatrio lives and breathes the following traits; people on our team tend to have a combination of the following qualities:

Innovative and creative

Value collaboration and willingness to share responsibilities

Effectively communicate in difficult conversations

Ability to acknowledge shortcomings and provide solutions

Empathy towards others

Navigate ambiguity and frequent change

Responsibilities

Industry knowledge of marketing tactics and strategy, PR, direct marketing/ events, communications, and branding to drive demand generation and conversions

Develop and own campaigns/initiatives end-to-end that align and enhance our current GTM, brand, and marketing strategy

Accountable for setting and achieving metrics, MQLs & SQLs, analyzes data, and effectively uses evidence to understand the market and influence stakeholders

Own and drive brand building, digital marketing, lead generation, and social media

Drive innovations and collaborate on product marketing, content creation, and processes

Create promotional and collateral materials (both internal and external), including website content, presentation materials, social media, briefs, and email

Ensure that all copy is optimized for SEO across website, blog content, and social media; best practices to maximize reach and performance

Work cross-functionally with leadership, back-office teams, and client-facing consultants & engineers

Provide recommendations for and own relationships with external vendors, tools, and services

Requirements

Skilled in multiple marketing domains

Out-of-the-box thinker, creative, and collaborative

Strong skills with tools/MarTech, especially Adobe Creative Suite, CRM (Hubspot a plus), and Figma (a plus)

Strong critical thinking and problem solving skills

Effective planning, organizing, researching, and communication skills

Very familiar with Google Workspace tools (especially Google Slides)

Portfolio demonstrating successful campaigns/projects

Specifics

Full benefits including unlimited PTO, funded HSA option, and company bonus

Base salary: $170,000-200,000

Employment eligibility: must be authorized to work in the United States or Canada without the need for sponsorship.

Travel availability: we divide our time between working remotely, attending industry events, company events, and visiting our client sites located throughout the U.S. We anticipate this role will travel 4-8 times a year

Required profile