Offer summary

Qualifications:

10 years of marketing experience, 5 years in digital advertising content production, Expertise in SEO and email marketing, Proficient in writing ad copy for various platforms.

Key responsabilities:

Craft compelling copy for digital campaigns

Write engaging lead nurturing email sequences

Job description

Job Overview

The Digital Advertising Copywriter will be an integral member of the dynamic and collaborative Marketing team, reporting directly to the Content Strategy Manager. This exciting role is focused on crafting engaging, impactful, and high performing content designed to drive the success of digital advertising and performance marketing campaigns. The Digital Advertising Copywriter will work closely with the Digital Marketing Manager to develop compelling copy for landing pages, ad headlines, video captions, and other assets used in campaigns across platforms like Meta, Google Ads, and LinkedIn. In addition to its core focus on digital ad content, this role will also contribute to lead generation efforts by creating nurturing email sequences to effectively engage potential customers and maintain meaningful conversations following their interactions with campaign assets. Whether it’s developing email copy, optimizing content for lead nurturing, or assisting with long-form SEO-focused content, the Digital Advertising Copywriter ensures that all content supports the organization’s objectives and resonates with its target audience. This position is ideal for a highly adaptable and creative individual who thrives in a fast-paced, innovative environment and is eager to contribute to the growth of an exceptional marketing team.

Job Description

Craft compelling copy for digital ad campaigns, including landing pages, ad headlines, captions, CTAs, and other assets.
Collaborate with the Digital Marketing Manager to align content with campaign goals and KPIs.
Optimize content for performance, leveraging data insights to refine messaging and maximize engagement.
Partner with design teams to ensure cohesive integration of visuals and copy across digital platforms. Lead Nurturing and Email Marketing
Write engaging and conversion-focused email sequences for lead generation and nurturing campaigns.
Develop email copy that maintains consistent conversations with potential customers after they interact with campaign assets, such as downloading resources or registering for events.
Collaborate with marketing team members to ensure email content aligns with the overall strategy and campaign objectives.
Monitor and analyze email campaign performance to refine and improve email content effectiveness. SEO and Long-Form Content Support
Write and edit website copy, blogs, and other long-form content to enhance SEO rankings and drive organic traffic.
Assist with the development of flyers, brochures, and other content as part of the broader marketing strategy.
Collaborate with the Content Strategy Manager to manage content priorities and ensure capacity alignment
Cross-Functional Collaboration and Research
Conduct competitive research to inform innovative and differentiated content strategies.
Stay updated on trends in digital advertising, email marketing, and content marketing to continuously enhance outputs.
Work with cross-functional teams, including marketing, sales, and creative, to ensure alignment with organizational goals.

Requirements

At least 10 years of relevant experience in marketing, digital marketing, or content production roles.
A minimum of 5 years of hands-on experience creating content for digital advertising and performance marketing.
Expertise in writing high-performing ad copy for platforms like Meta, Google Ads, and LinkedIn.
Proficiency in developing email sequences for lead nurturing and engagement.
Strong understanding of SEO principles and the ability to create optimized long-form content.
Ability to adapt tone and messaging to suit various platforms, audience segments, and campaign objectives.
B2B experience is required, with a strong preference for candidates with exposure to international markets.
Experience in the BPO industry is advantageous but not required.
Strong research skills and a keen eye for detail to ensure accuracy and impact.
Familiarity with analytics and performance tools to refine content strategies based on data insights.
Creativity, adaptability, and a proactive approach to problem-solving.
Excellent collaboration and communication skills for working across teams and functions.
A results-driven mindset, with the ability to manage multiple priorities in a fast-paced environment.