Paid Search Manager at D.Luxury Brands

Position: Full-time, Remote

Reports to: Associate Director, Paid Search

About D.LUXURY BRANDS:

At D.LUXURY BRANDS, we are revolutionizing the growth for e-commerce brands by combining advanced business intelligence with cutting-edge digital marketing strategies. Our team of world-class marketers and DTC (direct-to-consumer) experts—who’ve led growth at industry-leading brands like Goop, Revolve, Net-a-Porter, Violet Grey, Cuyana, Parachute, and Herschel—bring unparalleled expertise to every client we work with. Through our proprietary DIGITALRx Audit & insights, we holistically assess businesses to identify core challenges and opportunities, crafting data-driven strategies that unlock fast, profitable growth. Join us in reshaping the future of e-commerce with innovative solutions and unparalleled expertise.

What You'll Be Doing At D.LUXURY

• Day-to-day management of the search plan including oversight of bid recommendations, execution details, budgets/accounting
• Building & analyzing keyword lists, analyzing search volume and making recommendations
• Analyzing performance metrics & bid strategy performance using dashboards and platform data
• Deep understanding of client strategy, KPIs and business goals, with the ability to orient insights, optimizations, and recommendations around these goals
• Adept at managing several accounts, clients, and internal teams with varying styles of communication
• Crafting meaningful, client-facing insights and updates on performance, project status, and recommendations
• Writing initial drafts of ad creative text ads based on briefing materials, website content and client direction
• Participate in client and vendor calls/meetings with or in place of AD to establish relationship with clients
• Strategize new tests, automations, use cases for Optmyzr and other automated tools
• Trafficking, uploading, and QAing campaigns, harnessing the Bid Management Tool process
• Monitoring product feeds and Google Merchant Center for ecommerce clients
• Interfacing daily with direct search teams, engines and platforms
• Staying on top of the latest updates regarding tools and User Interfaces (Google Ads, Microsoft, Bid Management Platforms, Skai, eMarketer, SEMrush, Search Engine Land, Adthena, etc.)
• Completing budget tracking documents and reviewing with Search Manager
• Alerting Manager of under or overspend, traffic abnormalities, and opportunities and optimization recommendations regarding spend and pacing the account
• Participating in weekly search team meetings and offer ideas and suggestions to improve and evolve reporting processes, keywords, and creative
• Creating and implementing campaign A/B test experiments to identify optimal campaign setup and structure
• Actively researching and identifying valuable information/insights from other advertisers/competitors to improve user search experience and product

Requirements:

• Minimum +3 years of experience on Search campaigns (PPC/Google Ads/Bing)
• Google Ads certification required (Bing Ads a plus)
• eCommerce experience a plus
• Experience with all Google campaign types a plus
• Organized with the ability to multitask
• Team player with the ability to work independently
• Excellent written and verbal communication skills
• Strong presentation skills / experienced and comfortable interfacing with clients
• Strong deck-building and report/dashboard capabilities
• Constant focus on outcomes and solutions
• Desire to learn and grow within our department, our clients, and yourself
• Detail-oriented with strong understanding of marketing metrics and reporting

What We Offer

• Fully Remote
• Unlimited PTO, including 11 Paid Holidays
• Medical, Dental & Vision Insurance Plans
• Company sponsored One Medical Membership (select locations)
• Paid Parental Leave
• Work with top e-commerce brands in Fashion, Beauty, Wellness, Home & CPG
• Quarterly Innovation Weeks