Offer summary

Qualifications:

Bachelor's degree in marketing or related field., 2+ years of media planning experience., Knowledge of digital advertising platforms., Proficiency in digital ad metrics..

Key responsabilities:

Facilitate internal kick-off meetings.

Develop tailored media plans aligned with client objectives.

Create strategic recommendations for clients.

Under the umbrella of IBT Media, IBTimes launched in 2005 to connect the dots around the world to fuel your passion for news and ability to make informed decisions. IBTimes has a vision to document the unfolding story of the global economy in ways radically different from other publishers at the time. While there were some publishers that covered business in various geographies, it was often done through the perspective of their home countries, missing nuance and important detail to make the coverage locally relevant. With constant innovation, we are ensuring that whether by website, app, newsletter or feed, you have access to global information that moves your world. Recognizing the incomplete narrative, IBT quickly launched foreign editions, not only to report news back to New York, but to become an indispensable tool to serve local economies and businesses as well. Now, under new management, IBT Media is upholding that philosophy and focused on engaging a new generation of readers with content that speaks to their interests, analysis that serve their businesses, and insight to make sense of a globally connected world.

Job description

Newsweek is the global media organization that has earned audience time and trust for more than 90 years. Newsweek reaches 100 million people each month with thought-provoking news, opinion, images, graphics, and video delivered across a dozen print and digital platforms. Headquartered in New York City, Newsweek also publishes international editions in EMEA and Asia.

We are looking for a Digital Media Sales Planner with 2 years of experience in media planning at a U.S. ad agency or publisher side. The ideal candidate will assist in developing strategic, data-driven media plans that align with clients' campaign objectives, utilizing expertise in the digital media landscape and understanding various ad formats and metrics, including CPA, CTR, and CPCV. This role requires someone who can leverage insights to create effective campaigns that drive measurable results.

Key Responsibilities

Facilitate internal kick-off meetings to discuss the client’s campaign objectives, metrics, and desired outcomes.

Work cross-functionally to develop tailored media plans aligned with client objectives and campaign KPIs, using a range of ad products and solutions available within the company's suite.

Develop strategic recommendations tailored to clients' target audiences, campaign goals, and budget considerations.

Qualifications

Bachelor's degree in marketing, advertising, communications, or a related field.

2+ years of media planning experience at a U.S. advertising agency or publisher side, focusing on digital.

Knowledge of digital advertising platforms, including programmatic, social, search, and display.

Proficiency in digital ad metrics (CPA, CTR, CPCV) and an understanding of full-funnel campaign strategies.

Familiarity with analytics and planning tools such as Google Analytics, Comscore, Adobe Analytics, or similar platforms.

Demonstrated interest in industry trends, new ad formats, and emerging platforms, and identifying opportunities to enhance media planning effectiveness.

Understanding of data interpretation, performance reporting, and media optimization is a plus.

Newsweek is an equal opportunity employer. We seek employees of diverse backgrounds and are committed to providing an inclusive, equitable and respectful workplace.

Required profile