Creative Lead

🚀 Who Are We?

Welcome to Welltech—where health meets innovation! 🌍 As a global leader in Health & Fitness industry, we’ve crossed over 200 million installs with five life-changing apps, all designed to boost well-being for millions. Our mission? To transform lives through intuitive nutrition trackers, powerful fitness solutions, and personalized wellness journeys—all powered by a diverse team of over 700 passionate professionals with presence across 5 hubs.

Why Welltech? Imagine joining a team where your impact on global health and wellness is felt daily. At Welltech, we strive to be proactive wellness partners for our users, while continually evolving ourselves.

We are expanding our marketing team and seeking a visionary Creative Lead to drive a high-performing team of creators and strategists for one of our most successful fitness apps, YogaGo. With a passion for understanding user needs and crafting engaging, brand-supporting marketing campaigns, you will play a pivotal role in shaping and overseeing the creative strategy. This includes leading execution across all marketing channels—paid search, social media, organic, CRM, and beyond—to fuel user acquisition, engagement, and revenue growth.

Responsibilities

Strategic Leadership

• Craft and implement a long-term creative strategy to drive revenue growth, attract new users, and enhance user engagement and loyalty.

• Partner with the Head of Product Growth and channel leads to align creative output with broader business objectives while amplifying user enthusiasm for the product.

• Develop and own a playbook for transforming marketing messages into visually compelling, high-performing ad creatives across diverse channels.

• Stay ahead of user needs, behaviors, and industry trends, inspiring innovative solutions that meet market demands and elevate the brand.

• Integrate cutting-edge tools, frameworks, and methodologies to continuously enhance creative impact and output.

Creative Direction

• Guide and elevate the creative team’s output through constructive feedback and performance analysis, ensuring exceptional standards.

• Analyze user acquisition (UA) results and creative performance metrics to refine strategies and improve outcomes.

• Conduct in-depth market and competitor research, translating insights into bold, trend-setting creative concepts.

• Foster a test-and-learn culture, encouraging experimentation with new channels, formats, and approaches to engage diverse audiences effectively.

Inspirational Leadership

• Build and lead a high-performing creative team, hiring and onboarding talent to meet the app’s evolving needs and objectives.

• Empower team members with ongoing feedback and mentorship, fostering both professional growth and creative excellence.

• Collaborate with cross-functional departments (e.g., brand, product analytics, automation) to enhance processes, boost efficiency, and elevate product quality.

• Drive a culture of trust and open communication across stakeholders, ensuring alignment and mutual respect in all interactions.

Your Professional Qualities

• Proven excellence in developing and executing creative strategies across various channels and touchpoints.

• Strong ability to understand user pain points and translate them into high-impact ad creatives tailored to diverse markets.

• Exceptional creative ideation skills, combined with a broad strategic perspective.

• Deep knowledge of ad networks/platforms, including Google Ads, Meta Ads, TikTok, CRM, ASO, UGC, and more.

• Data-driven approach to performance marketing, with a keen understanding of insights and analytics.

• Comprehensive expertise in managing creative production pipelines.

• Confidence in presenting creative work, with the ability to articulate strategic reasoning clearly.

• Strong leadership skills with a proven track record of motivating teams to achieve extraordinary results.

• Experience in talent acquisition, onboarding, and team development.

• Exceptional communication and interpersonal skills, adept at providing constructive feedback and building trust.

• Self-starter mindset with the ability to operate autonomously, delivering high-impact results without constant supervision.

Nice to Have

• In-depth understanding of trends within the health and fitness app landscape, as well as the mobile advertising market.

• Genuine passion for wellness and health technology, aligned with Welltech’s mission.

Candidate journey

⭕️ Recruiter call --> ⭕️ Meet a team member --> ⭕️ Test Task--> ⭕️ Meet the Leadership team

✨ Why You’ll Love Being Part of Welltech:

• Grow Together: Join a culture that champions both personal and professional growth. Here, you’ll thrive as we learn, evolve, and succeed together.

• Lead by Example: No matter your role, your leadership matters. Every team member is empowered to inspire and make an impact.

• Results-Driven: We’re all about achieving meaningful outcomes. It’s not just about the effort, but the difference we make every day.

• We Are Well-Makers: Be part of a movement that’s creating a healthier, happier world. Together, we make well-being a reality!

Check out some of our products

Muscle Booster — https://musclebooster.fitness/ 

Yoga-Go — https://yoga-go.io/ 

Omo — bit.ly/OMOio 

FastEasy — https://fasteasy.life/ 

WalkFit - http://walkfit.pro