B2B Marketing Strategist, ABM Enterprise

Be essential at Cars Commerce

At Cars Commerce, we’re fanatical about simplifying everything about car buying and selling. We do right by our customers and consumers to better connect the industry with simplified and tierless technology to enhance, measure and drive local automotive retail. Whether through our No.1 most recognized marketplace, Cars.com, our industry-leading digital experience, Dealer Inspire, our trade and appraisal technology, AccuTrade, or our new Cars Commerce Media Network, Cars Commerce is essential for success in the automotive industry.  

No one ever travels alone here: at its core, Cars Commerce is collaboration. In fact, it’s built into the very fabric of our shared values. We like to say we Rise Together – putting people at the center of what we do, from consumer to customer to community. Life at Cars Commerce makes it easy when we share the ethos to be Open to All, encouraging open-minded communication because we know diverse thinking yields better outcomes. But critical to our success is Caring to Challenge and Taking Ownership, fueling a competitive spirit in a respectful environment where we think about tomorrow but act today. At our foundation, we have integrity, Doing the Right Thing, even when it’s hard. It’s our shared commitment to these values that makes Cars Commerce a place where growth becomes not only possible, but downright unavoidable.

But don’t take our word for it. As a U.S. News & World Report Best Company to Work For in 2024, we're obsessive about the employee experience. We are among the top 20% being declared “Best” of our industry based on six critical factors that are important to employee wellbeing, like quality of pay, benefits, work life balance and more.

As the Enterprise Account Marketing Strategist, you will provide tailored marketing support for OEM and lenders as we look to transform our enterprise business relationships. You will take a targeted approach with the creation and maintenance of client specific materials that position our Cars Commerce story in a context most meaningful to their own business goals. And you’ll help sales partners navigate the full deal cycle from initial client needs analysis through sales enablement activities associated with activating a large-scale partnership. The ideal candidate will be able to leverage a combination of storytelling, data analysis, business development support and strategic thinking to best enable these enterprise partnerships.

Essential Function:

• Partner with enterprise sellers and program management teams to identify and prioritize high-value accounts in need of a tailored B2B marketing approach

• Assist in the development of sales proposals and RFPs, with a strong focus on platform strategy and go-to-market positioning

• Outline unique enterprise client opportunities, such as white-label marketplaces and captive lending solutions, for internal vetting and consideration

• Ensure tailored enterprise storytelling and material development aligns with the larger product marketing strategy

• Collaborate across relevant B2B marketing groups to ensure the proper assessment and enablement for tailored applications of our solution set, such as certification programs or Tier 1 to Tier 3 white-labeled technology implementations

• Partner with Program Management teams to pursue product endorsements, media boost program participation, and other revenue opportunities at the OEM program level

• Create and maintain quarterly material libraries to ensure teams can effectively educate OEMs, Lenders, and OEM program facilitators on our suite of solutions

• Maintain a library of relevant insights and data claims to leverage with Enterprise clients, including research on financing, CPO shopping, and Tier 1 to Tier 3 shopping experiences

• Build automated solutions for Account Based Marketing tactics that can widen the team’s impact and scale

• Help uncover and develop case studies center on the successful outcomes Enterprise accounts have seen from leveraging our solutions

• Develop sequential messaging strategies that best engage a target clients key decision makers through our own Cars Commerce leaders

• Maintaining a consistent brand experience for Cars Commerce through language, graphics, and product positioning.

• Partner with Strategy and Finance teams to monitor public releases and news surrounding Enterprise accounts, and translate those findings into tailored marketing approaches

Minimum Qualifications:

• Bachelor’s Degree in marketing or related field, or equivalent experience 

• Minimum 3 years experience in marketing strategy or account based marketing work, preferably in an agency or enterprise sales setting

• Experience in the automotive or lending industries preferred

• Proven experience and success working between teams, both independently and in leadership roles 

• Strong analytical skills with the ability to interpret data and derive actionable insights.

• Exceptional written and verbal communication skills 

• A high tolerance for ambiguity and complexity with the ability to quickly change focus, overcome obstacles, and balance the needs of the moment with longer-term goals

#LI-Remote #LI-EJ

Salary Range

$90,500.00-110,850.00

Our Comprehensive Benefits Package includes:

• Medical, Dental & Vision Healthcare Plans
• New Hire Stipend for Home Office Set-Up
• Generous PTO
• Refuel - a service based recognition program where employees receive additional paid time away to learn grow and reset
• Paid Holidays, Floating Holiday, Volunteer Day, Recharge Day

Learn more about our Benefits, Perks, & Culture on our LinkedIn Life Pages!

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. California Applicants: Click here to review our California Privacy Policy for Applicants. For current employees, please click here to review our California Privacy Policy for Employees.