Marketing Automation Specialist

Are you ready to take the next step in your marketing career? IRIS is looking for a driven and innovative Marketing Automation Executive to join our sector marketing team, where you’ll play a pivotal role in planning, executing, and reporting on a range of exciting marketing activities. This is a fantastic opportunity for someone with a passion for marketing technology to make a real impact and help shape the future of marketing at IRIS.

What Will You Be Doing?

As a Marketing Automation Executive, you’ll:

• Advise the sector marketing team on the best structure, build, and execution of campaigns, from initial design to final reporting.
• Lead campaign execution in Marketo, including segmentation, testing, deployment, and optimisation.
• Ensure all campaigns are set up with the correct tags, scoring, and key elements in Marketo.
• Conduct quality assurance checks on marketing programmes to maintain the highest standards.
• Collaborate with internal teams to define KPIs and align campaigns with our reporting framework.
• Analyse campaign metrics, providing actionable insights to drive improvements.
• Plan and conduct A/B testing to optimise conversions, ROI, and sales growth.
• Offer continuous recommendations to enhance campaign outcomes.
• Provide technical support for Marketo and campaign-related queries.
• Share best practices in Marketo to contribute to the team’s knowledge base.

What Are We Looking For?

We’d love to hear from you if you have:

• Experience in a B2B marketing role, ideally within the SaaS or tech sector.
• Hands-on experience with marketing automation tools (Marketo is highly desirable).
• Proven ability to track and report campaign results using CRM systems (Salesforce preferred).
• Familiarity with project management tools like Asana (highly desirable).
• Experience with external data tools, such as Dunn & Bradstreet.
• Strong skills in stakeholder management and translating requests into best practice recommendations.
• Excellent communication skills, both written and verbal.
• Exceptional attention to detail and organisational abilities.
• A proactive, self-motivated approach, with the ability to thrive under pressure.
• An ability to manage multiple tasks, prioritising effectively.
• A collaborative and consultative mindset when working with teams.

Why Join Us?

• Career Growth: This role offers an exciting opportunity to deepen your marketing automation expertise and advance your career.
• Innovative Environment: Join a dynamic team where your ideas are valued, and you’ll play a key role in shaping our marketing strategies.
• Support & Development: We’re committed to helping our team members grow. You’ll receive strong support as you take on new challenges and responsibilities.

If you’re passionate about marketing automation and ready to make an impact, apply now! Be part of IRIS’s success and grow your career with us. Due to high demand, we encourage you to apply as soon as possible.