Copywriter

Job description

At Ancient Gaming, we lead the way in innovation within the iGaming software industry. As pioneers, we are constantly pushing the boundaries of what's possible, setting new standards with engaging software and transformative experiences. Our products are designed to captivate a high-spending, forward-thinking generation eager to reshape the future of gaming.

Founded in Malta in 2018, Ancient Gaming has rapidly grown into a global entity, with a team of over 100 skilled professionals spanning more than 30 countries. Embracing a remote-first model, we continue to drive advancements in the gaming landscape.

⚡ Your Mission as Copywriter:

You will craft compelling, conversion-driven copy across multiple channels that engages our gaming and shopping communities, drives user acquisition, and strengthens our brand voice in the iGaming and e-commerce spaces. You will create impactful short-form content that resonates with our target audience while maintaining consistent messaging across all platforms and marketing initiatives.

You will be working on:

• CSGORoll — the world’s #1 skin gaming site. A community social gaming platform specifically designed for CS2 players, featuring unique in-house custom-built games, such as Roulette, Crash, Unboxing, and PVP.
• HypeDrop — a leading gamified shopping platform, where over 500,000 users experience the excitement of real-time mystery box openings, box battles, and customizable deals. Since 2018, HypeDrop has sold over 150 million boxes, revolutionizing the way people shop and win.

You will:

• Create engaging short-form content for various platforms, including ad copy, email campaigns, push notifications, and in-app messaging.
• Develop and optimize PPC ad copy across multiple platforms (Google Ads, Meta, etc.) to drive user acquisition and engagement.
• Write powerful video scripts for advertising campaigns that follow PPC best practices and drive conversions.
• Craft compelling email marketing campaigns that drive user retention, re-engagement, and conversion rates.
• Work with CRM tools to segment audiences and create personalized messaging that resonates with different user groups.
• Collaborate with the marketing team to ensure consistency in messaging across all channels and campaigns.
• Write clear, engaging product descriptions and promotional content for new features, games, and mystery boxes.
• Develop A/B testing strategies for copy across different channels to optimize performance and conversion rates.
• Create compelling landing page copy that drives conversions and supports various marketing campaigns.
• Work closely with designers to ensure copy and visuals work together seamlessly across all materials.
• Maintain brand voice guidelines and ensure consistency across all written communications.
• Monitor and analyze copy performance metrics, making data-driven recommendations for optimization.
• Stay up-to-date with industry trends to inform content strategy and messaging.
• Collaborate with the social media team to ensure alignment in messaging and tone across all platforms.
• Partner with the product team to create clear, engaging in-app copy and user communications.

You will excel in this role if you possess:

• Minimum of 2 years of copywriting experience, with demonstrable experience in iGaming and/or e-commerce industries.
• Proven track record of creating successful short-form content that drives engagement and conversions.
• Hands-on experience with PPC platforms (Google Ads, Meta Ads) and demonstrated ability to write high-performing ad copy.
• Strong background in email marketing, including experience with email automation and campaign optimization.
• Proficiency with CRM tools and understanding of audience segmentation.
• Experience with A/B testing and data-driven copy optimization.
• Understanding of SEO best practices and their application to content creation.
• Outstanding written communication skills with impeccable grammar and attention to detail.
• Ability to adapt writing style and tone for different audiences and platforms while maintaining brand consistency.
• Strong analytical skills with the ability to interpret data and adjust copy strategy accordingly.
• Excellent project management skills with the ability to handle multiple deadlines and priorities.
• Creative problem-solving abilities and a growth mindset.

It would be advantageous if you possess:

• Strong understanding of conversion rate optimization (CRO) principles and their application to copy.
• A passion for gaming culture and understanding of the iGaming and/or e-commerce landscapes.

😎 What do we offer to you?

• Work-from-Anywhere Policy: As a remote-first organization, you have the opportunity to work from any location globally. Our flexibility policy empowers you to tailor your location and workday to support your personal needs, while still promoting effective collaboration with your colleagues.
• Annual Team-Building Event: Each year, we select a destination for our team-building event to collectively celebrate our achievements and strengthen our team bonds.
• Home Office Equipment Budget: We provide a dedicated budget to acquire all necessary equipment to set up an efficient and comfortable home office environment.
• Learning and Development Budget: We invest in your professional growth by offering a budget for skill development and continuous learning, including full access to Udemy.
• Spill Mental Health Service: Our Spill Mental Health Service offers comprehensive counseling support to any employee in need, ensuring your well-being is prioritized.
• Company Culture: We are an innovative and fast-moving company where your development will only be limited by your own potential.

This post details our vision for the ideal candidate and highlights the potential for growth within this role. If you’re an 80% fit and excited about the position, we encourage you to apply. Ancient Gaming is an equal opportunity employer. All applicants will be considered regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.