Growth Lead

About Addi

We are a technology company working to transform credit and banking in Latin America starting with point of sale finance. We aim to build fair, simple and affordable financial services that empower our clients, treating them with dignity, and building financial freedom. We launched in February 2019 and have already served millions of clients and disbursed millions of dollars.

We operate as a full stack startup. We have built our core systems and processes from scratch, and we believe our technology and analytics platform will drive our progress into the years to come. We come at this with deep experience building and growing technology teams and financial products. As important as what we do is how we do it. We are a conscious company and are deeply committed to working and living our five core values - A company of owners inspiring colleagues, we pull rabbits out of hats, we care and we trust, act with integrity, win today every day, and scale exponentially.

We are backed by Andreessen Horowitz, Monashees, Village Global, and an outstanding team of individual angels, including Kevin Ryan, Josh Abramowitz, and Scott Weiss.

Mission

Drive user acquisition and reactivation strategies to fuel business growth by attracting new users, ensuring activation of pre-approved credit within 30 days, and re-engaging churned users inactive for over 4 months. Leverage data-driven campaigns and innovative approaches to maximize customer lifetime value and unlock key growth opportunities.

What you will do

• Shape the lifecycle strategy for two critical segments—acquisition and reactivation—providing substantial room for professional growth and measurable impact.

• Increase in the number of new users obtaining a pre-approved credit, focusing on reducing friction points in the acquisition funnel.

• You will have the autonomy to design, implement, and optimize strategies that directly influence key growth metrics. Your work will be highly visible, with direct contributions to the success of Addi's user growth and engagement initiatives.

• Design and execute at least 10 A/B testing experiments to identify the most effective strategies for improving conversion rates in the acquisition and reactivation segments.

• Partner with cross functional areas like marketing and analytics to develop strategies oriented to ensure data driven decision making and optimization

Requirements

• Growth Marketing Expertise

  • Proven experience (5+ years) in lifecycle marketing, user acquisition, or reactivation strategies in a digital-first environment.

  • Strong track record of designing and implementing successful A/B testing experiments to optimize conversion rates.

• Data-Driven Decision-Making

  • Proficiency in analytics tools (e.g., Google Analytics, Tableau, Looker) and SQL to extract insights, measure performance, and track key metrics.

  • Demonstrated ability to interpret user behavior and campaign effectiveness using data to inform decisions.

• Campaign Management Skills

  • Hands-on experience running omnichannel marketing campaigns, including paid media, email, SMS, and in-app messaging.

  • Proven ability to optimize user journeys to increase acquisition and engagement.

• Revenue and Retention Focus

  • Demonstrated success in driving measurable revenue growth and improving retention metrics through targeted lifecycle campaigns.

  • Ability to segment and personalize communication for diverse user personas.

• Collaborative and Strategic Thinking

  • Experience working cross-functionally with product, engineering, and analytics teams to align growth strategies with broader business goals.

  • Strong project management skills to handle multiple campaigns simultaneously.

Nice-to-Haves

• Experience in Financial or FinTech Industry

  • Familiarity with financial products, especially credit or lending solutions, and the unique challenges of user acquisition in this domain.

• Marketing Automation Proficiency

  • Experience with tools like Braze, Iterable, or similar platforms for lifecycle and campaign automation.

• Global Market Exposure

  • Experience managing campaigns across multiple regions or markets, adapting strategies to local contexts.

• Technical Acumen

  • Basic understanding of APIs and data integration for personalized campaign execution.

Benefits

• Work on a problem that matters and help change customers’ lives.

• Build a lasting company from the very beginning, helping define every aspect of it.

• Massive market opportunity ahead of us; we are growing faster than pretty much any other fintech lender was at our stage.

• Work alongside a great and diverse team that cares about what we are doing and how we are doing it.

• Generous compensation, including equity, 100% health insurance (and 100% for dependents), flexible time-off, learning budget.

How the hiring process looks like

• Meet with our recruiter for a 30-minute video chat. We will get to know you better, understand what you’re looking for, and answer any questions you might have about ADDI.

• Meet with one team member for a 45-minute video chat interview. Here, we will ask you to solve a technical exercise with SQL and also questions about your background and dive deeper into your experience and skills. You will be able to ask any questions about the culture and how we work at ADDI.

• Meet with our Head of Growth for a 45-minute chat to talk about your skills in driving growth initiatives, experience with A/B testing, deep dive in your growth lifecycle knowledge and cultural alignment.

• Business Case Presentation, with this business challenge, we want to see your business strategy, prioritization skills and expertise facing a real-situation.

• Meet with one of our founders for a 30-minute chat to talk about the vision of the company, what we are building and how you will contribute to our product.